Wednesday, November 22

Kérastase Scalp Expert Programme 2018

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Beautiful Hair begins with a Healthy Scalp. Kérastase understands this and therefore introduces its 1st professional personalised programmes for advanced hair & scalp care solutions that begin with treating the scalp. By applying the research and technology developed at laboratories along with the knowledge and understanding of consumers’ needs, the luxury tailor-made professional experience toaddresses concerns like Dandruff, Sensitivity, and Hair Loss.

The scalp houses 150,000 hair follicles! The main function of the scalp is protection; however, dryness of the scalp leads to hair dryness and dullness, which in turns leads to hair damage and loss in hair quality. Scalp oiliness can lead to limp and lifeless hair. Loss in scalp quality leads to thinning of hair strands, hair loss and finally hair density concerns.

There is a multitude of reasons for the deterioration of scalp and hair:

  1. The environment including the sun’s harmful UV rays, extreme temperatures causing sensitivity, itchiness, redness, excess scaling and dryness
  2. Air Pollution oxidizes scalp sebum aggravating scalp concerns further and causing loss of scalp quality
  3. Bacterial or Fungal aggressions – the scalp has the perfect climate for micro-organisms which cause severe recurring dandruff, itchiness and odor
  4. Hormonal fluctuations lead to over & under stimulation of the sebaceous glands causing oiliness & dryness respectively
  5. Lack of sleep, stress, medication and lifestyle changes cause loss in scalp quality, aggravated scalp concerns
  6. Inherited hair loss could cause premature hair thinning

The SCALP EXPERT Programmes by Kérastase include the use of highly effective products at home as well as in the salon. It is a combination of regular in salon rituals and consistent use of home care products that will result in a healthier scalp and beautiful hair. A healthy lifestyle and diet play a large role in overall wellbeing and therefore of one’s hair and scalp too.

The Kérastase Experience begins in-salon with a personalised hair and scalp diagnosis using the exclusive Kérastase camera. With its ability to zoom into the scalp 200 times and the hair up to 500 times, your Kérastase Ambassador can reveal your hair and scalp’s needs. Basis the diagnosis, your Ambassador will create an ultra-precise Hair & Scalp profile and recommend the right products, ritual and programmes for you.

THE KÉRASTASE HAIR DENSITY PROGRAMME: FOR VISIBLY DENSER FULLER HAIR IN 90 DAYS

Hair follicles are continuously switching from an active state to a resting state. Because of external and internal aggressions, the resting phase can last up to 10 years with no hair production effecting hair density immediately. Extensive, lasting hair loss can result in the scalp becoming more visible through the thinning hair.

The solution is made possible with the patented molecule from L’Oréal Advanced Research Laboratories – Stemoxydine - which claims to awakens dormant follicles and boosts follicular activity and ingredients which optimize the active phase of hair growth to improve Hair quality.

PROGRAMME DURATION: 3 months

THE KÉRASTASE ANTI-HAIRLOSS PROGRAMME: FOR HAIR THAT IS REINFORCED IN JUST 1 WEEK

Each day, between 50 to 100 hairs fall naturally. Beyond this limit, is when it should be a concern. Hair loss is caused by the accumulation and rigidification of collagen at the scalp. With powerful active ingredients including Aminexil that regenerates collagen to slow down hair loss, hair is strengthened and breakage reduced.

PROGRAMME DURATION: 1.5 months

THE KÉRASTASE ANTI-DANDRUFF PROGRAMME: 2-MONTH ANTI-RELAPSE ACTION

A healthy scalp has cells that renew between 30 to 45 days. In case of dandruff, this renewal process is altered and exaggerated leading to the flaking. Flaky, itchy, scaly scalp is a sign of Dandruff. At an average, 40 to 60% of adults in the world have dandruff. The Kérastase Programme targeting dandruff includes the use products like Zinc Pyrithione and Salicylic Acid to control flaking, remove impurities and soothe the scalp.

PROGRAMME DURATION: 1 months

THE KÉRASTASE SCALP-SOOTHING PROGRAMME: INTENSE SOOTHING. INTENSE RELIEF

A sensitive scalp reacts to daily aggressions more than the others. People with a sensitive scalp are more predisposed to developing oily scalp, further leading to dandruff and hair loss. A sensitive scalp is a scalp that feels itchy, and irritated. More than 2 out of 5 women and 1 out of 3 men have a sensitive scalp. The Kérastase Programme for scalp-soothing uses ingredients that calm and heal the scalp like Calophyllum Oil and Piroctone Olamine.

PROGRAMME DURATION: 1 months