Monday, February 26

Dyson Supersonic Hair Dryers Showcased in India


The Dyson Supersonic™ hair dryer is a product borne from frustration with conventional hair dryers – bulky, hot and heavy. Drawing on expertise in digital motors, acoustics, fluid dynamics and ergonomics, James Dyson challenged his engineers to develop a high performing machine that addressed the frustrations with existing hair dryers. This combined with an understanding of the science of hair, Dyson engineers developed The Dyson Supersonic which has an Intelligent Heat Control that helps prevent extreme heat damage, is faster & lighter.

“Hair dryer design hasn’t fundamentally changed since the 1960s. Most still use large, bulky motors that can only fit in the head. Ours is different, it’s rethought. Our small yet powerful digital motor sits in the handle, completely changing the way it works” – James Dyson, Inventor

Dyson's internal research in India showed 88% of the women preferred to air dry than blow dry their hair, the other reason for not regularly using their hair dryer was because they found their dryer bulky and uncomfortable to hold. Highest than any other country 80% of the women in India consider Hair as extremely important for their overall look & most avoid using hair dryers thinking that heat from their dryer will damage their hair & make it less lustrous & dry. 

Dyson’s Intelligent Heat Control is believed to give a salon like look without damaging the hair, thereby protecting natural shine. The power behind the Dyson Supersonic hair dryer is the Dyson digital motor V9. Uniquely positioned in the handle, the Dyson digital motor spins 110,000 times a minute at one inaudible frequency. Manufactured to a tolerance of 15 microns, its 13 blade impeller generates 3.5kPa of pressure, propelling 13 litres of air up to the amplifier every second. It is up to eight times faster than conventional hair dryer motors, and is half the weight. The V9 motor works in combination with Dyson’s patented Air Multiplier™ technology. Together they provide velocity of air, and volume of air for quick drying. The Supersonic also has a unique heating element. In order to fit the format of the machine Dyson engineers needed to develop a double stacked, interwound heating element with a hole through the middle. Dyson engineers developed intelligent algorithms that measure exit air temperature 20 times a second. This is communicated to a microchip, which controls the heat of the air leaving the machine to ensure it is never above150 degrees, so it does not damage your hair.

The Dyson Supersonic™ hair dryer creates a focused jet of temperature controlled air, angled at 20° for controlled, drying and styling. This allows you to dry and style at the same time. 

Dyson was founded in 1993 by Sir James Dyson, who remains Chief Engineer and Chairman. From its beginnings in cyclonic vacuums, Dyson’s portfolio has grown to include battery enabled and autonomous vacuum cleaners, hand dryers, lighting, heating and cooling fans, humidifiers, air purifiers and hair dryers, which are exported from the UK and sold in 75 markets globally.