Contemporary natural and organic lifestyle brand Naturma had itss maiden retail launch on November 10th, 2017 at VAMA, Pedder Road, Mumbai.
Founded in 2016 and launched in 2017, Naturma is the brainchild of husband-wife duo, Rakesh Patni, an experienced entrepreneur and Shivani Shah, a certified yoga therapist & Reiki healer. Offering skin care solutions for socially and environmentally aware consumers, Naturma is a brand created with the intent to deliver healthy, sustainable, chemical-free and cruelty-free products. The seed of Naturma was sown while Rakesh and Shivani were settled in London and were deeply impacted by the philosophy of the founders of Auroville- a universal township in Tamil Nadu that aspires for human unity and conscious living. Through Naturma, the founders are attempting to bring a positive change in society as many of their products are supplied by cottage industries or NGO’s which support local communities by providing employment and training to underprivileged workers.
Naturma products are said to be completely natural, use primarily organic certified ingredients and are handmade. They claim to be free of artificial fragrances or harsh chemicals and are never tested on animals. The brand is an innovative lifestyle consumer goods for women, men, and babies. It offers an elaborate range of Body Lotions, Body Butters, Face Creams/Moisturizers, Face Cleansers, Body Washes, Hand Washes, Shampoos, Handmade Soaps, Oils, Aloe Vera Gels, Lip Balms and also Men (Blueberry products) and Baby products.
Shivani Shah, COO, and Co-Founder explains, “Naturma aims to create and promote natural, socially and environmentally conscious skincare products. We source the finest raw materials from India and abroad and aim to enrich our customer's lives in a natural and organic manner. With Naturma, Rakesh and I feel we have found a perfect match - a balance between our inner aspiration and the outer work”.