Actress and fitness enthusiast Nina Dobrev joins global sports brand Reebok and world leaders in group fitness Les Mills to help fulfill the two brands’ shared and longstanding commitment to inspire, engage and empower people to be fit for life. Together, Nina, Reebok and Les Mills will encourage women across the world to harness their passion, energy and confidence through fitness – championing Reebok’s intrinsic message of self-betterment and Les Mills’ unwavering mission to create a fitter planet by coming together as one.
“Days on set are long but I always prioritize a healthy lifestyle. Working out helps me maintain balance, and really lets me relax and recharge,” shares Dobrev. “I’ll get together with friends and hit a class. You can’t beat working out as a group: you push each other to go further and there’s a real sense of empowerment that makes you feel part of a community.”
Ranging from full-body weights workouts to high-energy cardio classes, Les Mills’ programs use cutting-edge exercise science and the power of music to deliver motivating and inspiring group fitness experiences. Owing to her demanding schedule, Nina is a devotee of LES MILLS GRIT, a high-intensity interval training workout that delivers results in a shorter time – the perfect format for a busy lifestyle.
Commenting on the partnership, Reebok’s Inga Stenta, Senior Director of Brand Management for Reebok Global, adds, “We’re incredibly excited for Nina to join the Reebok x Les Mills network, working together to inspire people to live an active life. Nina fully embraces both Reebok’s and Les Mills’ holistic approach to a healthy lifestyle and is a true champion of the power of group fitness.”
Nina will also hero the Reebok x Les Mills collection, which fuses innovative technology and materials with contemporary design. Celebrating Nina’s fashion-forward style, Corinna Werkle, General Manager of the Training Business Unit at Reebok, states, “Nina’s style is constantly evolving and pushing boundaries; she is not afraid to take risks with a daring new look, or try something different. Nina will work with Reebok and Les Mills to encourage women to express themselves with our modern, effortless collection that delivers on performance without compromising on style.”
Nina will feature in the Fall/Winter Reebok x Les Mills campaign which officially launched on http://www.reebok.com/us/nina_dobrev. The Fall/Winter Reebok x Les Mills collection, as worn by Nina throughout the campaign, is available at: Reebok.com.