NYX Professional Makeup India announced Nimshim Jajo as the winner of the first #FACEAwardsIndia and named her as the Beauty Vlogger of the Year 2017. Fine Artistry of Cosmetic Elites (FACE) Awards, an exclusive platform created by NYX Professional Makeup is a competition highlighting the best and brightest in the YouTube makeup community.
Spanning across 4 months, the Indian competition was launched online in April and consisted of two themed challenge elimination rounds – Hollywood Meets Bollywood & Royalty. Following the top 15 challenge round, the top 6 finalists were selected through public voting on the brand’s website. The six finalists who exhibited creativity and makeup artistry were judged on their presentation of the theme, quality of production, and the education value in the tutorial. The jury panel included Founder & CEO of Nykaa.com Falguni Nayar, fashion & beauty influencer Nandini Bhalla, Head of Entertainment Content, YouTube Satya Raghavan and renowned makeup artist Sandhya Shekhar.
Gracefully depicting the Naga Tribal Queen, winner Nimshim Jajo won the prestigious title of the first ever #FACEAwardsIndia Beauty Vlogger 2017. Taking inspiration from her roots and culture, she brought together the tribal elements with a generous blend of colours, the royal costumes and indigenous accessories. With this big win, she will fly to L.A to witness their finale, meet the global brand team and interact with the winners of the respective 43 countries that participated. Along with this tremendous opportunity she will get a year’s supply of NYX Professional Makeup and Rs 1.5 Lakh in cash prize.
Expressing her excitement, Nimshim Jajo commented, “I'm so overwhelmed by the immense support that I have received this whole time. The amount of people that reached out to me to give a helping hand is unbelievable. I would like to thank NYX Professional Makeup for coming up with this amazing platform and bringing this amazing opportunity to showcase our talents. Win or lose, It has really been a joy ride!”