Leading beauty and hair trade show, Professional Beauty North was recently held at Manchester Central, with the goal of boosting the professional face of beauty and helping small businesses thrive.. The leading beauty and hair trade show attracted over 14,500 salon and spa professionals to Manchester for two days of new product launches, inspiration and networking opportunities.
Professional Beauty’s newest project, SOS: Support Our Salons,was launched at the show via live stages, seminars and a carefully-curated line-up of speakers to help attendees boost their business. The campaign aims at sustaining the salon and spa industry through support with challenges and practical solutions for business growth. The #SOSCampaign social media competition, which took place over the weekend, also encouraged professionals to network and share their own business challenges, with the winner receiving more than £5,000 of business support.
Professional Beauty North also played host to the Salon & Spa Owner convention - the two-day programme of speakers covered real-life experiences, advice and concrete figures to help attendees identify and overcome the challenges of running a small business. Working to a theme of ‘The Salon of the Future’, guest speakers including Hellen Ward, Josephine Fairley and Sharron Lowe talked millennials, mindfulness, marketing and management.
Providing updates on all things now, new and next in beauty, HJ Live North played host to live stages from Hairdressers Journal International and the Fellowship for British Hairdressing, who brought a host of hairdressing inspiration to the show. Northern names including Hooker & Young and Joseph Ferraro showcased the latest hair trends, as well as barbering and avant-garde hair demonstrations.
The show hosted two creative contests to challenge attendees and help them make headlines. The Northern Nail and Warpaint Make-up Championships, open to both professionals and students, attracted hundreds of entrants with the lucky winners featured in print in an upcoming issue of Professional Beauty magazine.
The weekend was also the home of the Professional Beauty Regional Awards, which took place over a Champagne afternoon tea hosted by comedian Ian Moore. Finalists were visited in person for judging, then scored on every aspect of their business – from social media to services offered. Prizes were handed out in 22 categories, marking the very best beauty providers across UK.
More than 600 brands exhibited, ranging from 3D Lipo and St Tropez to Caci, Dermalogica, Elemis, Environ, Heaven, Jane Iredale, K.B Pro, Lycon and NSI. The Education Forum, a day-long session exclusively for college heads and leading employers to discuss challenges and identify opportunities, reeturned with the aim of raising industry standards and preparing the future beauty workforce for the real world. Discussions included a panel of employers on what they wanted from college training, as well as advice on what turns trainee therapists from OK to extraordinary.
No less than eight stages, each designed to bring to life the message of SOS: Support Our Salons, were set up at the show. Business Skills hosted names including beauty business expert Liz McKeon, business consultant Susan Routledge and blogger Erica Turley; while Professional Beauty Live saw experts including Professional Beauty Therapist of the Year 2017, Jody Adele Taylor and Georgie Smedley of Nail Harmony. Advanced Treatmentscovered contouring, laser hair removal, microblading and more, led by experts from K.B Pro, The International Academy of Dermaplaning and the Wynyard Aesthetics Academy. Skin is Alive was a celebration of all things skin, with chemical peel demonstrations from Sally Durant, and anti-ageing from Rachel Goddard. Warpaint Make-up hosted by celebrity make-up artist Armand Beasley and award-winning fashion stylist Joey Bevan, saw everything from bodypainting by Julia Townend to celebrity make-up by Cassie Lomas. Training was a new stage for 2017, focused on motivating and helping students thrive. Sam Marshall was on hand for waxing demos, while Katie Barnes shared insights on education, award wins and more.