TIGI Backstage Heroes, showcasing some of the newest hair trends for this season, concluded Professional Beauty Expo, Mumbai on Sept 19, 2017. From International TIGI experts to the budding stylists, the power packed line-up braced the stage with sleek and sexy waves, sassy bobs, pop of colours, and majestic updos as hair trends to watch out for.
1200 aspirants across India applied to accept the challenge, and 100 made it to the shortlist. The shortlisted contestants then went through a rigorous training program conducted by TIGI Ambassadors giving them an inside look at the latest trends in the global industry. A total of 28 semi-finalists were chosen to present their looks for the season at the Grand Finale in Mumbai.
International TIGI Experts, Ralf Boss - Regional Education Director TIGI (Asia), and Andy Cheong - Regional Education Director TIGI Copyright Colour (Asia), presented the latest global cut and colour trends for the upcoming season. Ralf and Andy wowed audiences with their presentation, which included 7 looks and gave viewers a peek into TIGI’s collection. The artists also presented 3 high-drama fantasy looks showcasing TIGI Bed Head’s Copyright Colour.
Present at the event were an eminent panel of industry leaders, including Kapil Bhalla, Make-up Artist; Nandita Mahatani, Fashion Designer; Nonita Kalra, Editor, Harper’s Bazaar; Seema Jerajani, Celebrity Hair Stylist and Make-up Artist; Bina Punjani, Hairstylist and Owner, Bina Punjani Hair Studio; and Apeni George, Hairstylist.
Riddhi Shah was announced as the Grand Winner, while Lekha Bangera, Riddhi Shah, Avdesh Yadav, Prasenjit Das, Anas Ahmed, Mohammed Nazim, Jesse Shimphrui emerged as the winners from the seven categories. Riddhi will soon embark on a 7 day all-expense paid trip to the coveted TIGI Academy in London where she will undergo a 5-day training program with the best in the industry.
Speaking on the occasion, Pushkaraj Shenai, Head Professional Products, HUL said, “TIGI is made by hairdressers for hairdressers. TIGI Backstage Heroes is a platform to discover cutting edge hairstyling talent give it a global platform. Hairdressers and clients across India have loved TIGI products available in an exclusive set of salons.”
Ralf Boss, Regional Education Director TIGI (Asia) said, “It has been an absolute delight to witness the young talent in the Indian hairstyling industry. As we wrap up TIGI Backstage Heroes we bring in a wave of new talent to lead the growing industry in India along with some cutting-edge styles for the upcoming season.”
Andy Cheong, Regional Education Director TIGI Copyright Colour (Asia) said, “It gives us immense pleasure to wrap up a successful season of TIGI Backstage Heroes. TIGI as a brand is very bold and edgy, introducing some of the biggest trends in colour and style. Our fantastic range of styling products and colours elevates hair dressing to the art it deserves to be.”