Monday, February 26

Sushmita Sen Launches Moehair Hair Care in India


American hair care brand Moehair launches for the Indian market, after making their mark in 54 countries across the world. Moehair was launched at The Leela Hotel in cNew Delhi, in the presence of noted names from the beauty and hair industry, along with the capital's glitterati. Bollywood star Sushmita Sen graced the evening as the chief guest.

Mr. Syed U Sadaat, Director - Moehair India said: “As I look at the growth over the years since our inception, I am extremely proud of what we have achieved, and even more excited about our outlook for an equally promising future. We have successfully transitioned from a local California start-up to become a respected firm, garnering business from across the globe, while earning our clients' trust along the way. It is satisfying to know that we are able to help our clients build the strategic blueprints that enable them to connect and operate pivotal aspects of their business more efficiently. Customer satisfaction is the hallmark by which we measure our performance, and we hold ourselves, as do our clients, to the highest standards of quality.”

Moehair is an American brand that tplaces the hair stylist in mind while reformulating the process–creating a system made from natural ingredients that are considered non-toxic for the user. Currently, their products are sold in 54 countries around the world– the Middle East, South Asia, Eastern Europe, Australia and the United States. Each of the formulas are patented and trademarked to protect our customers and distributors.

On the occasion of brand's India launch, a hair show choreographed by Mumbai’s Pranav Hamal was also organized, along with a Bollywood dance performance by Henna Panchal.

Talking about the expansion plans of the brand, M. Khurshid Vakil, Director - Moehair India said: “MOE Hair - India's entry into the hair care industry is a well thought strategy. A category that has gradually matured over the last decade, with the consumers vary of the quality and diversity they are seeking in the products they use, our entry is apt and timely. MOE Hair products come with unique dynamics that would provide a new ‎dimension to how hair care products are perceived, from the hair dressing fraternity and consumers alike. With Urban India's women population of over 400 Million, out of which over 59% are aged 18 and above, combined by an eveincreasing aspirational lifestyle and sense of quality products, the numbers speak for itself when it comes to viability and sustainability of the concept.”

Chief Guest Sushmita Sen spoke to the audience on the importance of hair to a women and what role a hair stylist plays in making women look gorgeous and stylish.