Global beauty and wellness brand, VLCC announced the launch of its new “Ayurveda” range, inspired by the power of ancient recipes of nature. The range comprises of a Skin Brightening Haldi and Chandan Face Wash, Natural Fairness Double Action Chandan and Kesar Face Wash, Deep Pore Cleansing and Brightening Haldi and Tulsi Face Wash and Skin Purifying Double Power Double Neem Face Wash. All 4 face washes are available in 50 ml and 100 ml packs and are priced at Rs. 55 and Rs. 99, respectively. The Ayurveda range is available across all leading retail stores across the country. It is also available online on vlccpersonalcare.com.
Commenting on the launch, Mr. Natarajan M V, Chief Business Officer, Products Business, VLCC said, “In the recent times, we have witnessed an increase in customer awareness about natural products and their benefits. A large number of consumers today understand that natural products are more beneficial for the skin and have no side effects. Post understanding the consumer needs, and by utilizing the ancient Ayurveda technique, VLCC has launched the ‘Ayurveda’ range of products. After years of research, we have crafted a range of Ayurvedic products that the customers can include in their daily beauty regime and not worry about the skin damage caused by pollution, sun, dust and bacteria. Ayurveda is an essential addition to our portfolio and we are confident that this range of face washes with options for various skin types, will receive a positive response from our customers across the country. We will be expanding this range to add new products in the future.”