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L’Oreal Paris in association with Elite Model Look, awarded the faces that won inthe contest.
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The winner of 2006, Manasvi Mamgal would now represent India at the Elite
Model ook International to be held in Thailand in November.
The 20 finalists also unveiled L’Oral Paris’s Fall Collection 2006 Look, that
unfolded shades of marrons, plums, peachy pinks and subtle nudes and luxurious
tresses – embodied in the ‘classic retro look of Hollywood starlet and L’Oreal paris
ambassador Scarlett Johansson‘.
Launched in 1983 by founder and chairman of Elite, John Casablancas, Elite
Model Look is an international model
search with a reputation as a glamorous
and high-profile media event. |
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Shahnaz Establishes School in London
Indian herbal and ayurveda based brand Shahnaz Husain
has attempted to intensify it’s presence in the UK by
launching Husain’s first beauty school in London. Shahnaz
Husain also launched two more salons – one in FInchley
and the other in Moor Park.
Besides Husain introduced a range of beauty treatments
called Veda Express Beauty treatments that comprise of
facials, manicures and pedicures with products that are
stated to be more efficient and effective in a shorter
duration of time.
The school offers Diploma in Beauty therapy(200-300
hours/3-4 weeks) and Post Graduate Diploma in Beauty
Therapy(100 hours or 2-3 weeks) apart from shorter term
courses that include the ‘Henna Diploma’ course, and
facials like the Diamond facial, Pearl and Gem Facials.
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Pantene Gives Away Shine Awards for Beauty Experts On the Global Re-launch of Pantene
Global shampoo brand Pantene (P&G)
celebrated it’s 60th anniversary by a relaunch,
change in packaging and logo
and recognizing Indian beauty and
fashion experts (6) in fields of hair
dressing, fitness, grooming,
dermatology and fashion designing
through the Pantene Shine Awards.
Leading hair dresser to Bollywood stars
and common people alike, Dilshad
Pastakia, was one of the awardees.
Dilshad has been in the hairdressing
industry for the last 20 years and is the
Chairperson of Hair India People- an
Pantene Gives Away Shine Awards for Beauty Experts
On the Global Re-launch of Pantene
association of leading Indian
hairdressers based in Mumbai, India.
Deepika Mehta (yoga and fitness expert),
Queenie Dhody (grooming expert), Dr.
Kalpana Sarangi (dermatocosmetologist),
Dr. Anjali Mukherjee
(nutritionist), and Anita Dongre (fashion
designer), were other awardees- ‘each of
whom like Pantene, have helped women
shine and be the best they can be’ as per
P&G sources.
The global re-launch of antene implied
a New Logo – the Shirra (named after a
North African wind, symbolizing
transformation, energy and strength),
new white & gold packaging, a new
brand ambassador in Bollywood actress,
ex-Miss Universe Sushmita Sen and a
new Brand philosophy of ‘Shine. I
Believe I Can’. Whilst Sumeet Vohra,
Marketing Director, P&G India would not
commit to exact targets but he agreed
that the new dentity definitely signalled
a drive towards growing the market
presence further for he brand. Pantene
as a brand has been pushed by P&G in
India with a previous aunch of antene
with coconut extracts, an exclusive for
the Indian market with ilmstar and ex-
Miss Universe Lara Dutta as the
ambassador..
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Marico gets Katrina to Endorse Silk n Shine
FMCG Major Marico Ltd’s hair care line ‘Silk n Shine’, a post-wash conditioner, has
signed up supermodel and Bollywood actress, Katrina Kaif as its brand ambassador.
The company is perhaps looking at a greater brand recall for Silk n Shine given also
the fact that in the past, it had signed brand ambassadors like cricketer Yuvraj Singh
for the Parachute range of hair-styling products for men.
Silk n Shine is an after wash ‘leave in product’ with fruit extracts and Vit. E and comes
in 4 SKUs including a single use 4 ml sachet. |
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Emami to turn Boroplus into a global brand |
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Indian corporate with beauty & wellness interests, Emami Ltd, the flagship
company of the Rs 1,000-crore Emami Group, is currently preparing a detailed
plan to turn its Boroplus Antiseptic Cream”, which is already a market leader in
India, into a global brand.
The company is currently busy in hiring an international advertisement agency for
this purpose. The brand might be promoted in 15 leading international spots and
it accounts for around 80 per cent of Emami’s present export business.
In the last annual general meeting of the shareholders, Mr R. S. Agarwal,
Chairman of Emami, said that the company would be investing approximately Rs
30 crore for the Boro Plus brand promotion and the markets targeted are in
Africa, CIS and SAARC countries.
Boro Plus, which was launched in November 1982, is presently being endorsed in
the Indian market by big time Bollywood stars - Amitabh Bacchan, Kareena
Kapoor and Rituparna Sengupta.
Apart from the antiseptic cream, there is a prickly heat powder also under the
Boro Plus brandname. The prickly heat powder was also launched in the mid-
1980s.
In 2005, the total ad spent of Emami was Rs 90 crore and in 2006 it is likely to
increase to Rs 125 crore. The company has also planned to launch a series of OTC
products in the current financial year, 2006-07. |
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Emami planning ayurvedic
spas & Products for Overseas
Emami Ltd has plans to introduce an ayurvedic line of personal
care products for non-resident Indians based in the UK. The
company is also scouting for partners for marketing of these
products internationally. Manufacturing alliances might also be
forged with the proposed global partners.
Apart from the new product launches, the company is also
preparing plans to launch Ayurvedic Spas and Clinics outside
India. This too would be in strategic alliances with its foreign
partners.
The proposed ayurvedic spas and clinics are actually a part of a
bigger plan of Emami to expand its total the ayurvedic range.
This was announced by Mr R.S. Agarwal, chairman of Emami
Ltd, recently in the company’s
annual general meeting. According
to him, the first such ayurvedic spa
and clinic is coming up in Dubai in
collaboration with a foreign party.
The estimated cost of the whole
project is Rs 20 crore.
Emami has also initiated dialogues
with several foreign agencies for
future collaborations. The
company is looking at countries
like Thailand, Indonesia and the
UK for more of these ayurvedic
clinics and spas.
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NIVEA India launches
First TV Commercial on Air
The newly founded Beiersdorf affiliate NIVEA India has aired
the first TV commercial in major TV-channels and cinemas in the
country recently. The massive integrated campaign, according to
company sources were reflected in growth in Nivea sales by
121.8 %.
In collaboration with TBWA\India, the NIVEA marketing team
produced two scenes to add some “Indian Masala” to the
international NIVEA Creme spot. The TV spots are being
flanked by a print campaign as well as extensive point-of-sale
material and consumer promotions.
Research conducted before producing the spot is said to have
clearly indicated that an Indian setting will be crucial for getting
acceptance from Indian consumers.
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Six Senses Spas open in the
Americas & a Yacht
Thai Resort and Spa Management and Development brand Six Senses launched
it’s first spa in the Americas at the PuntaCana Resort & Club, Dominican
Republic and another one on the Christina, yacht of Greek shipping magnate
Aristotle Onassis, that has been refurbished and re-named Christina O.
Six Senses Spa has perhaps again tried to adapt to host cultures, including
those of Christina O’s Mediterranean odysseys - such as journeys through the
Greek Islands, Italy, Turkey and the Southern coast of France.
Various therapies use Six Senses-Sodashi products.
The Punta Cana spa occupies 1,800 square metres in the
newly developed club house area and close to the beach, and
offers ten treatment areas surrounded with reflecting ponds.
The eight indoor rooms comprise Thai massage for
individuals or couples, a beauty room, a single treatment
room and five treatment rooms for couples. Two outdoor
treatment suites are set on the beach, surrounded by tropical
plantings, a private Yin-Yang bath and a herb garden which
provides fresh herbs used in the Juice Bar.
The spa offers a range of couples and golfing packages, as
well as Six Senses Signature treatments and Asian therapies
which include Thai, Vietnamese and Shiatsu. The spa has
therapists from Thailand, Vietnam, Sweden and England..
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EU Obligates Companies to
Disclose Harmful Instances to
Consumers
The Eueopean Commission has recently issued guidelines for
ingredients in cosmetic products that have been established
through a working body comprising of member states and
stakeholders.
Manufacturers are now obliged to inform the consumer, if
requested, of the undesirable effects that may have been
reported to them regarding their products. The companies are
also under obligation to inform consumers on quantitative and
qualitative composition of cosmetic products. Member States
have to ensure that companies fulfill those obligations.
These guidelines allow the consumer to not only write to the
company at the address mentioned on the package, but they
can even phone them or post a question on their websites.
Further to enhance public access to relevant product
information, industry (COLIPA- the European Cosmetic Toiletry
and Perfumery Association) has created a central public
directory of companies that have got their products on the EU
market. |
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