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L’Oreal Paris in association with Elite Model Look, awarded the faces that won inthe contest.
 
The winner of 2006, Manasvi Mamgal would now represent India at the Elite Model ook International to be held in Thailand in November. The 20 finalists also unveiled L’Oral Paris’s Fall Collection 2006 Look, that unfolded shades of marrons, plums, peachy pinks and subtle nudes and luxurious tresses – embodied in the ‘classic retro look of Hollywood starlet and L’Oreal paris ambassador Scarlett Johansson‘. Launched in 1983 by founder and chairman of Elite, John Casablancas, Elite Model Look is an international model search with a reputation as a glamorous and high-profile media event.
 
Shahnaz Establishes School in London
Indian herbal and ayurveda based brand Shahnaz Husain has attempted to intensify it’s presence in the UK by launching Husain’s first beauty school in London. Shahnaz Husain also launched two more salons – one in FInchley and the other in Moor Park.
Besides Husain introduced a range of beauty treatments called Veda Express Beauty treatments that comprise of facials, manicures and pedicures with products that are
stated to be more efficient and effective in a shorter duration of time. The school offers Diploma in Beauty therapy(200-300 hours/3-4 weeks) and Post Graduate Diploma in Beauty Therapy(100 hours or 2-3 weeks) apart from shorter term courses that include the ‘Henna Diploma’ course, and facials like the Diamond facial, Pearl and Gem Facials.

 
 
Pantene Gives Away Shine Awards for Beauty Experts On the Global Re-launch of Pantene
Global shampoo brand Pantene (P&G) celebrated it’s 60th anniversary by a relaunch,
change in packaging and logo and recognizing Indian beauty and fashion experts (6) in fields of hair dressing, fitness, grooming, dermatology and fashion designing through the Pantene Shine Awards. Leading hair dresser to Bollywood stars and common people alike, Dilshad Pastakia, was one of the awardees. Dilshad has been in the hairdressing industry for the last 20 years and is the Chairperson of Hair India People- an Pantene Gives Away Shine Awards for Beauty Experts On the Global Re-launch of Pantene association of leading Indian hairdressers based in Mumbai, India. Deepika Mehta (yoga and fitness expert), Queenie Dhody (grooming expert), Dr. Kalpana Sarangi (dermatocosmetologist), Dr. Anjali Mukherjee (nutritionist), and Anita Dongre (fashion
designer), were other awardees- ‘each of whom like Pantene, have helped women
shine and be the best they can be’ as per P&G sources. The global re-launch of antene implied a New Logo – the Shirra (named after a North African wind, symbolizing transformation, energy and strength), new white & gold packaging, a new brand ambassador in Bollywood actress, ex-Miss Universe Sushmita Sen and a new Brand philosophy of ‘Shine. I Believe I Can’. Whilst Sumeet Vohra, Marketing Director, P&G India would not commit to exact targets but he agreed that the new dentity definitely signalled a drive towards growing the market presence further for he brand. Pantene as a brand has been pushed by P&G in India with a previous aunch of antene with coconut extracts, an exclusive for the Indian market with ilmstar and ex- Miss Universe Lara Dutta as the ambassador..

 
 
Marico gets Katrina to Endorse Silk n Shine
FMCG Major Marico Ltd’s hair care line ‘Silk n Shine’, a post-wash conditioner, has signed up supermodel and Bollywood actress, Katrina Kaif as its brand ambassador. The company is perhaps looking at a greater brand recall for Silk n Shine given also the fact that in the past, it had signed brand ambassadors like cricketer Yuvraj Singh
for the Parachute range of hair-styling products for men. Silk n Shine is an after wash ‘leave in product’ with fruit extracts and Vit. E and comes in 4 SKUs including a single use 4 ml sachet.
 
  Emami to turn Boroplus into a global brand  
Indian corporate with beauty & wellness interests, Emami Ltd, the flagship company of the Rs 1,000-crore Emami Group, is currently preparing a detailed plan to turn its Boroplus Antiseptic Cream”, which is already a market leader in India, into a global brand. The company is currently busy in hiring an international advertisement agency for this purpose. The brand might be promoted in 15 leading international spots and
it accounts for around 80 per cent of Emami’s present export business. In the last annual general meeting of the shareholders, Mr R. S. Agarwal, Chairman of Emami, said that the company would be investing approximately Rs 30 crore for the Boro Plus brand promotion and the markets targeted are in Africa, CIS and SAARC countries. Boro Plus, which was launched in November 1982, is presently being endorsed in
the Indian market by big time Bollywood stars - Amitabh Bacchan, Kareena Kapoor and Rituparna Sengupta.
Apart from the antiseptic cream, there is a prickly heat powder also under the
Boro Plus brandname. The prickly heat powder was also launched in the mid-
1980s. In 2005, the total ad spent of Emami was Rs 90 crore and in 2006 it is likely to
increase to Rs 125 crore. The company has also planned to launch a series of OTC
products in the current financial year, 2006-07.
 
Emami planning ayurvedic spas & Products for Overseas
Emami Ltd has plans to introduce an ayurvedic line of personal care products for non-resident Indians based in the UK. The company is also scouting for partners for marketing of these products internationally. Manufacturing alliances might also be forged with the proposed global partners. Apart from the new product launches, the company is also preparing plans to launch Ayurvedic Spas and Clinics outside India. This too would be in strategic alliances with its foreign partners. The proposed ayurvedic spas and clinics are actually a part of a bigger plan of Emami to expand its total the ayurvedic range. This was announced by Mr R.S. Agarwal, chairman of Emami
Ltd, recently in the company’s annual general meeting. According to him, the first such ayurvedic spa and clinic is coming up in Dubai in collaboration with a foreign party.
The estimated cost of the whole project is Rs 20 crore. Emami has also initiated dialogues with several foreign agencies for future collaborations. The company is looking at countries like Thailand, Indonesia and the UK for more of these ayurvedic clinics and spas.

 
 

NIVEA India launches First TV Commercial on Air
The newly founded Beiersdorf affiliate NIVEA India has aired the first TV commercial in major TV-channels and cinemas in the country recently. The massive integrated campaign, according to company sources were reflected in growth in Nivea sales by
121.8 %. In collaboration with TBWA\India, the NIVEA marketing team produced two scenes to add some “Indian Masala” to the international NIVEA Creme spot. The TV spots are being flanked by a print campaign as well as extensive point-of-sale material and consumer promotions. Research conducted before producing the spot is said to have clearly indicated that an Indian setting will be crucial for getting acceptance from Indian consumers.

 
 
Six Senses Spas open in the Americas & a Yacht
Thai Resort and Spa Management and Development brand Six Senses launched it’s first spa in the Americas at the PuntaCana Resort & Club, Dominican Republic and another one on the Christina, yacht of Greek shipping magnate Aristotle Onassis, that has been refurbished and re-named Christina O. Six Senses Spa has perhaps again tried to adapt to host cultures, including those of Christina O’s Mediterranean odysseys - such as journeys through the Greek Islands, Italy, Turkey and the Southern coast of France. Various therapies use Six Senses-Sodashi products. The Punta Cana spa occupies 1,800 square metres in the newly developed club house area and close to the beach, and offers ten treatment areas surrounded with reflecting ponds. The eight indoor rooms comprise Thai massage for individuals or couples, a beauty room, a single treatment room and five treatment rooms for couples. Two outdoor treatment suites are set on the beach, surrounded by tropical plantings, a private Yin-Yang bath and a herb garden which provides fresh herbs used in the Juice Bar. The spa offers a range of couples and golfing packages, as well as Six Senses Signature treatments and Asian therapies which include Thai, Vietnamese and Shiatsu. The spa has therapists from Thailand, Vietnam, Sweden and England..
 
  EU Obligates Companies to Disclose Harmful Instances to Consumers
The Eueopean Commission has recently issued guidelines for ingredients in cosmetic products that have been established through a working body comprising of member states and stakeholders. Manufacturers are now obliged to inform the consumer, if
requested, of the undesirable effects that may have been reported to them regarding their products. The companies are also under obligation to inform consumers on quantitative and qualitative composition of cosmetic products. Member States have to ensure that companies fulfill those obligations. These guidelines allow the consumer to not only write to the company at the address mentioned on the package, but they can even phone them or post a question on their websites. Further to enhance public access to relevant product information, industry (COLIPA- the European Cosmetic Toiletry and Perfumery Association) has created a central public directory of companies that have got their products on the EU market.