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RETAIL
Retailer Profiling: Sephora
French retailer Sephora (LVMH Group) has a chain of 420
stores in Europe and Asia and 120 stores in the United States
of America..
The average size of the stores is 300 sq. metre which may go
up to 1500 sq. metre as in the case of Sephora at the
Champs Elysee, Paris.
Informs Laetitia Rambaud, spokesperson, Sephora, “in
Europe the split between products carried by stores
corresponds to the market split of 60% fragrances and
20% each for both makeup and skincare, whilst in
the US Perfume stands at 20% and makeup and
skincare share the rest”. She further adds “this
basically reflects the different beauty habits in
regions across the world be it the US, Europe or
Asia”. Italy is an important market with 100 stores
and in Poland Sephora nearly holds sway over 50% of
the market.
Amongst brands, private label leads in term of turnover
and quantities being “an accessible line and very creative”
feels Rambaud, “but of course all the selective brands are
the biggest part of our business. Exclusive brands are also
more and more important in our stores”.
The perfumery chain is known for value added services and
innovations and emphasizes Rambaud “we are very
innovative in proposing a lot of services in our stores
knowing that our store have become a place to experiment,
to test, to learn. We have developed many “bars”- brow
bars, nails bars peelings bars, smile bars with all of them
being very accessible (low prices and no appointment).“
Gujarat Govt. to outsmart
Organised Retailers
The Government of Gujarat plans to
open or upgrade around 1,000 fair price
shops into new-look retail stores by
March 2007, and another 2,200 in the
next financial year, in public-private
partnership.
Gujarat currently has 15,993 fair price
shops in the urban, semi-urban and rural
areas.
The minimum standard space for each
new-look shop is 400 sq. ft. with basic
facilities such as toilets, drinking water,
sitting arrangements for the customer
and at least four windows and so on.
They would cater to the shopping needs
mainly at the local level. The shops
would sport a new logo and common
design strategy.
There would be one such fair price shop
for a population of 2,000 in the rural
areas and every 5,000 in urban areas so
that the maximum walking distance to
the shop does not exceed three km.
Retailer Profiling: Sephora
The concept is a multi-level plan to
establish higher level of accountability
and to attract customers, giving them
quality products packaged with
minimised instances of lesser weight and
adulteration.
At present, the State Government plans
to open or upgrade 3,224 new fair price
shops out of which orders have already
been issued for 2,342 shops.
The new scheme is a multi-level plan to
make fair price shops viable business
centres that would also continue to
perform their original duty — supplying
essential commodities to the people
living below the poverty line (BPL) and
holding ration cards at subsidised rates.
Loose items such as sugar and wheat
would be supplied to the beneficiaries at
subsidised rates, but those seeking to
buy packaged items would get these at
normal rates as applicable to other
customers.
Village Malls planned
Besides upgrading these fair price shops
in a phased manner, the State
French retailer Sephora (LVMH Group) has a chain of 420
stores in Europe and Asia and 120 stores in the United States
of America..
The average size of the stores is 300 sq. metre which may go
up to 1500 sq. metre as in the case of Sephora at the
Champs Elysee, Paris.
Informs Laetitia Rambaud, spokesperson, Sephora, “in
Europe the split between products carried by stores
corresponds to the market split of 60% fragrances and
20% each for both makeup and skincare, whilst in
the US Perfume stands at 20% and makeup and
skincare share the rest”. She further adds “this
basically reflects the different beauty habits in
regions across the world be it the US, Europe or
Asia”. Italy is an important market with 100 stores
and in Poland Sephora nearly holds sway over 50% of
the market.
Amongs brands, private label leads in term of turnover
and quantities being “an accessible line and very creative”
feels Rambaud, “but of course all the selective brands are
the biggest part of our business. Exclusive brands are also
more and more important in our stores”.
Government is also preparing to set up‘Village Malls’ to cater to the needs of a
cluster of villages, as a bridge between
the city malls and the village.
Travel Retail : the Next Big
Swing for Indian Retailers
Travel Retail seems to be catching the
fancy of the big Indian retailers like
Shoppers Stop and Pantaloon. Whilst,
Shoppers’ Stop will be there in a venture
with Swiss airport retailer Nuance(now
with Italian retail group), and Pantaloon
has tied up with UK based Alpha
Airports to set up duty-free shops and
offer food and drink.
Nearly 30 % of sales at duty free shops
in west Asia are said to come from the
Indian Subcontinent. Retailers now
want to turn these waiting passengers
into shoppers.
Pantaloon and Shoppers’ will bid for
retail space at Bangalore, Hyderabad,
Delhi and Mumbai airports. Pantaloon
says it will invest between USD 8-16
million at each airport.
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