Beyond Beauty : Speaking a Different Language
In 2006, in it’s fourth edition Beyond Beauty Paris, a cosmetic industry show, officially opened by Christine Lagarde, French Minister Delegate for Foreign Trade, received 731 exhibitors and
16,605 visitors in an area of 50,000 m2. There was 62 Visitors from India David Bondi, CEO, ITEC France (the organiser) in conversation with Beaute Espace gives an insight into the evolution of an event in the hub of the cosmetic capital of the world and his vision for the same.

How do you assess BEYOND BEAUTY PARIS 2006?
On 11, 12, 13 September, 2006, the four trade shows organized by ITEC France were the international event of the end-of-summer season for the entire beauty industry. To provide a global solution to the concerns of all managers in the production chain of a product, ITEC France grouped four specific trade shows together in one location: COSMEETING - the international exhibition of beauty brands; SPA & INSTITUT dedicated to skincare products and equipment for beauty salons and spas; CREATIVE – for the beauty suppliers; and INGREDIENTS – for beauty ingredients. Visitors and exhibitors could thus share their expertise, conduct business, find new markets, gather information on the latest technologies and on packaging, new European cosmetics directives and even the latest trends in the booming spa market. Young brands were able to present their new products and had the opportunity to meet distributors. The number of visitors to the trade show climbed 10.2% compared to 2005. This year Beyond Beauty Paris made a jump with the growth of sectors that represent today’s trend (organic, spa & beauty salon sectors…) and the visit of the industry’s most important buyers.
We had invited more than 60 buyers to the show completely at our expense, (with a spend of of 150,000) from Germany, Moscow Japan, Hong Kong, and also two key buyers from the US. Given the fact that Niche is a major trend with beauty brands, we are publishing the Beauty Niche Bible with 80 brands online. With 32.3% of its visitors international, Beyond Beauty Paris is making a name for itself. The number of visitors from the consolidated European Union has
increased significantly since 2005. An increase in visitors from North America (United States) and East Asia (Japan) has been noted.

How were the 4 segments – COSMEETNG, SPA & INSTITUT, CREATIVE & INGREDIENTS segregated?
The 2006 edition of COSMEETING was a gathering of international cosmetics market players from all sectors (fragrances, cosmetics, toiletries and skincare, makeup, etc). All totalled, 264
exhibitors (including 167 international) from 31 countries. This year, SPA & INSTITUT, the exhibition dedicated to equipment, skincare and services for beauty salons and spas, has continued expanding on this booming well-being and beauty market. In its second year, the SPA & INSTITUT trade show established itself through steady growth. All totalled, 103 exhibitors (including 35% international) from 17 countries. CREATIVE presented 332 exhibitors (including 42% international) from 21 countries. It is already the world’s largest for suppliers and this time we had participation from trend/design agencies too.
For its fourth edition, Beyond Beauty Paris gave birth to a new trade show, INGREDIENTS, dedicated to ingredients from the cosmetics and food industries intended for use as beauty products. As a result, Beyond Beauty Paris offered all professionals a 360° view of the beauty
sector. In its first year, INGREDIENTS presented 32 exhibitors (including 17 international) from 13 countries.

Was packaging a significant part of the
business?
Yes indeed. CREATIVE, the leading international exhibition of suppliers on the cosmetics sector, compelled recognition in its third year through its Pack and Private Label spaces. Pack alone represented nearly 50% of the exhibitors and over 50% of the surface area. What were the learnings from this edition of BEYOND BEAUTY PARIS and what does the future hold for the
event? This year was the year of consolidation after three years of growth. Now, we need to go deeper in each trade show and develop new partnership so that Beyond Beauty Paris becomes a world leader. We also want visitors to stay longer at the show.