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800+ Exhibitors & 20K Buyers expected at Debut South China Beauty Expo

800+ Exhibitors & 20K Buyers expected at Debut South China Beauty Expo

South China Beauty Expo (SCBE), organised by BolognaFiere, Informa Markets, and Shanghai Baiwen Exhibition Co Ltd, is scheduled to debut from 30th July 2020 to 1st August 2020, at the Shenzhen Convention & Exhibition Center in Shenzhen, China. The expo is expected to bring together more than 800 high-quality exhibitors from China and overseas.

Centred on “Creating a new era in the beauty industry in the Greater Bay Area” to meet the demands of new consumer communities, high-tech retail channels and the development needs of manufacturers, SCBE will cover both Cosmetics & Professional Beauty Products as well as the Beauty Supply Chain.

SCBE will feature an “Innovative Retail Area” for service providers in unmanned stores and smart retail concepts to showcase design and development, manufacturing, sales and operations. “E-Beauty Experience” will be another feature focusing on digital marketing and e-commerce platforms.

Leading agencies of cosmetics industry insights and data analytics will exhibit in the “Trends Zone”, providing reliable, accurate market information for global cosmetics manufacturers seeking growth. Focusing on international vogue, SCBE will introduce a “Beauty IP Licensing Area” for the IP licensing industry and a “Beauty Start-Up” area to present domestic and foreign niche brands and influencer-owned brands.

The “Omni-channel Retail Conference” will bring together brands and retail experts to take a multi-faceted look into the future of the cosmetics industry. The “Trends Forum” will highlight hot topics spanning the consumption behaviour of Generation Z and popular trends, to sustainability and the “Customer to Manufactory” (C2M) business model. The Supply Chain Conference and Cosmetics Retail Conference are also scheduled to cover the entire industry chain. SCBE will, in addition, offer a series of beauty lectures to analyse industry development and the global market, where delegates will get to interact with the speaking panel of renowned industry experts and technical professionals.

The VIP Buyer Programme will create high-quality opportunities for in-depth exchange between exhibitors and those with specific sourcing requirements. The programme will be an effective platform for those companies wishing to expand overseas. The “Factory Exploration Tour” during the show period will be a dedicated tour for invited domestic and international VIP buyers to visit the manufacturing facilities of well-known brands in Shenzhen and the neighbouring areas.