A Blond Jam at Schwarzkopf Professional Academy
Blond Jam, an event that dwelled upon the various hues of blond and various techniques that can enhance blonding, was held on 22nd November at 11.00 am at ASK Academy Mumbai. Specially curated by Schwarzkopf Professional, it brought together celebrity hair artists and industry stalwarts from the salon community to discuss the unending and exciting possibilities using SKP’s Blondme Colour Products.
The event was organized to provide a sneak peek into the performance of Schwarzkopf Professional’s existing Blondme Prelightener which is integrated with a protective Advanced Bonding Technology. The event was all about brainstorming and discussing novel ways to use Blondme while providing personalized hair services resulting showcasing blonde transformations. The Blond Me portfolio is said to be supremely compatible with the IGORA range, making way for colour possibilities.
The event was graced by many leading salons of Mumbai such as Renee Melek Salon, Butterfly Pond, Savio John Pereira Salon and others. The Schwarzkopf Professional team which includes Kartik Kaushik, Country Head and General Manager, Henkel Beauty Care India Shama Dalal, Head of Marketing, Henkel Beauty Care India, Melissa Hughe, National Head of Education, India and Srinivasan Subramaniam, National Sales Head, Henkel Beauty Care, India were also present.
Says Melissa Hughe, “Blonde is one of the most challenging yet aspirational colours; But Blondme is for everyone, its versatile and diverse nature makes it amenable to use on all kinds of skin tones and hair types making it accessible to all. Schwarzkopf Professional has always been a front-runner when introducing state of the art, technologically advanced and scientifically formulated products. The Advanced pre-integrated Bonding technology builds confidence with both hairdressers & consumers as the quality of the hair is not hampered”.