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ABS Global Image Award for Enrique Serrano

ABS Global Image Award for Enrique Serrano

“I’m very excited” confesses Enrique Serrano director of Salón Gaudí in Vizcaya. Enrique just won an award  at the ABS Global Image Awards 2023 in Chicago.

Its his first international recognition, and the collection with which he has achieved it: MA-RI, is a special tribute to his sister, whom he lost due to an illness.

With the suggestive city of Bilbao as a backdrop, MA-RI shows looks  for everyday life, with which women can quickly identify.

These are extraordinary in the ordinary – timeless looks in which naturalness and simplicity prevail, and whose aim is to emphasise the real beauty of each woman, so that she feels special much beyond any trends that may be prevailing.

Just, the category in which Serrano has won is ‘full concept’, which takes into account the overall image of each model, from hair and make-up to styling and accessories.

Enrique Serrano has thus become the only professional from Spain to win one of the prized titles at this year’s ABS Global Image Awards. In addition to being the only European representative, which positions him as one of the industry’s international benchmarks.

Salón Gaudí  is on the verge of opening its second showroom, in the town of Getxo (Vizcaya). This second space, of 120m2, will be located in the centre of Bilbao, opposite the Guggenheim Museum.

The Collection

Mari or Maddi is the main goddess of Basque mythology, a female divinity who lives in the peaks of the Basque mountains and represents Mother Earth, the one who provides everything. Therefore, she is related to fertility, food, crops and rain. She also means justice, severity, generosity, kindness, beauty, respect, values and attitude.

In this collection, hair takes to the streets with all kinds of shapes and textures, from the softest to the most frizzy and rebellious.

The collection encompasses  short afros, bobs, natural updos and blunt waves with bangs, a fusion of wearable and real looks to flatter any hair style with quick and easy techniques. This collection, so personal, is a clear example of how a grey and dark city can be transformed into a modern and stylish one, the shoot has an undertone of .

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