American Skincare Brand Paula’s Choice Launched in India
USA-based Paula’s Choice Skincare was recently launched in India and is now available on Amazon. The brand’s products claim to be highly effective, safe formulas backed by science, environmentally conscious, never tested on animals, and formulated for potency. The skincare range will be launched in two phases, with the first phase featuring their Skin Perfecting 2% BHA Liquid, Skin Perfecting 8% AHA Gel, and 10% Azelaic Acid Booster.
“Skincare has never been more exciting; the advancements are beyond anything I ever thought possible. At Paula’s Choice, we only use smart, safe ingredients that are supported by published research to give you the best results. Every product is a curated blend of science and nature with absolutely no hype or misleading information. My hope is Paula’s Choice products will bring about a change in the way people here in India think about skincare so they clearly understand what the science says can truly make a difference. This has been my goal around the world for over 35 years,” says Paula Begoun – Founder, Paula’s Choice.
The brand sparked a revolution with their ‘beauty begins with truth’ philosophy over 25 years ago and has since become world-renowned for their unique factual information and result-driven products. Paula Begoun made India her second home 12 years ago and says that now the dream of bringing her globally famous products to India has finally come true.
Paula herself grappled for years with acne and eczema yet never found the right products, despite trying every possible remedy in the market, including medical treatments. With her science background and access to medical libraries, Paula set out to find what would finally solve her emotionally devastating skin problems. After discovering the reality of what could and couldn’t work, she wrote her first book in 1985 and went on to be crowned the “Cosmetics Cop” by Oprah Winfrey due to her straightforward approach to debunking misleading information about skincare. Ever since she has been committed to sharing the facts about skincare and developing products that are only backed by clinically proven scientific studies.