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Amorepacific Launches its Luxury Beauty Brand ‘Sulwhasoo’ in India

beauteespace / Beauty/Fashion  / Amorepacific Launches its Luxury Beauty Brand ‘Sulwhasoo’ in India

Amorepacific Launches its Luxury Beauty Brand ‘Sulwhasoo’ in India

Expanding its portfolio in India, the global beauty company Amorepacific Group announced the launch of Sulwhasoo – its signature luxury beauty brand – exclusively through popular e-tailer Nykaa. Prior to this, the Korean company has also launched its beauty brands such as Innisfree in 2013, Laneige in 2018 and Etude in 2019, in the Indian market.

Sulwhasoo is set to retail online via Nykaa from July 2020. Furthermore, the brand will launch in Nykaa Luxe stores in Delhi and Mumbai. The offerings in the Indian Market boasts of the brand’s star product, First Care Activating Serum and other signature products such as Concentrated Ginseng Renewing line and Essential line.

“We are delighted to introduce Amorepacific’s signature brand, Sulwhasoo, in India. While Innisfree, Laneige and Etude brands are running actively on Nykaa, a leading retailer in the Indian beauty market, we are pleased adding Sulwhasoo that will bring luxury skincare to our Indian consumers – with over 50 years of experience in the brand history. I believe our customers in India are going to experience Sulwhasoo’s unique beauty solutions and to create more sophisticated and healthier skin care routines in future,” said Michael Youngsoo Kim, Head of Amorepacific APAC RHQ.

“In recent years, Nykaa has led the Korean beauty conversation in India, focusing on educating Indian customers on the novelty of the products and ingredients. This has resulted in an incremental growth of the skincare category as our customers become more demanding and discerning about their choices. We are very excited to launch Sulwhasoo in India with its unique and innovative solutions which are sure to delight our customers,” said Falguni Nayar, Founder & CEO of Nykaa.

With its 74-year legacy and innovative, customer-centric technologies, Amorepacific has furthered the popularity of Asian Beauty across the globe. Ranked in Forbes’ list of the World’s 100 Most Innovative Companies for four consecutive years, the company has transformed daily skincare routines with innovations such Boosting Serums, Sleeping Masks and Cushion Compacts.