And the Shopping Spree Continues… Lotus Herbals acquires 25% stake in New Age DTC brand Conscious Chemist
Lotus Herbals has made continuous strategic investments in emerging beauty brands over the past eighteen months starting with the 100% acquisition of the luxury Ayurveda brand SoulTree in September 2020, followed by a 32% stake buy in the Dermaceutical Company Fix Derma India in October 2021 and its most recent investment in Conscious Chemist.
Nitin Passi, Joint Managing Director, Lotus Herbals, commenting on the move, said “We are excited about our strategic investment in Conscious Chemist since it aligns with our strategy for accelerating growth in the DTC digital native universe focused on clean beauty. The brand also resonates with our commitment to sustainability and environmentally friendly practices. We appreciate the vigour, exuberance and dynamism that Conscious Chemist brings and will provide them tangible access to Indian and global markets, technological and marketing mentorship that will help in propelling its growth over the next five years.”
Elaborating on the association, Robin Gupta, Co-Founder & CEO, Conscious Chemist, says, “We are thrilled to announce our association with Lotus as we have always admired the legacy Lotus has built. It is a focussed ethical beauty care company anchored in bringing quality products to discerning consumers. We are confident that this synergistic relationship will drive exponential growth.