Anita Hassanandani, Set to Launch Her Own Range of Clean & Scientific Skincare: Better Beauty
Better beauty is positioned as a luxurious, sustainably crafted skincare brand which will be exclusively available on clean beauty platform Vanity Wagon. The products are designed to be gentle on the skin and sustainable for the environment. This skincare range is ‘toxin-free’ as the spokesperson of Better Beauty, actor Anita Hassanandani Reddy, herself swears by the mantra of minimalist and scientific skincare.
Beginning her career with a Telugu movie in 2001, Anita Hassanandani performed several roles on-screen, from Shagun in Yeh Hain Mohabbatein to the lead diva in Naagin 3. After juggling both career and personal life successfully, she wanted to turn entrepreneur with something that she really believes in. Being a new mom, she understands the need of the hour, a scientific, safe and biocompatible skincare range.
Better beauty claims to be cruelty-free, paraben-free, and mineral-oil free. The brand believes in crafting safe and potent formulas which are suitable for all skin types. The product line promotes a simple skincare routine with potent ingredients to fit-in perfectly with the fast-paced life. The range includes a Hydration booster moisturiser, skin balancing foaming cleanser with HA, VC20 Intense boost serum and a skin beauty buffet serum with the USP being effective and safe skin care.