Bobbi Brown Launches ‘Confident Beauty’ Campaign
To magnify its original ethos of celebrating individual beauty and women empowerment, Bobbi Brown Cosmetics has launched their latest promotional campaign – “Confident Beauty”. Through the campaign, the brand’s celebrity spokeswomen – Bollywood Actress Tara Sutaria, American actresses Yara Shahidi and Elizabeth Olsen, and Chinese actress NiNi will share their “beauty truths” to inspire women across the world.
“In a world where we constantly strive for perfection, Bobbi Brown Cosmetics empowers real women by embracing and enhancing their individual beauty. It’s surreal to be a part of the brand and makes me proud that it holds the same values that I believe in,” says Indian actor, dancer and singer, Tara Sutaria.
“Remaining true to our brand’s core essence, each of these powerhouse women is emblematic of the modern Bobbi Brown consumer – confident, individually beautiful and defining success on their terms,” says Sandra Main, President Bobbi Brown Cosmetics. The campaign will hero the brand’s Skin Long-Wear Weightless Foundation range which will have 12 new shades, catering to a much wider range of skin tones globally.
In celebration of the Confident Beauty campaign, Bobbi Brown Cosmetics also launched The Pretty Powerful Fund on International Women’s Day with $400,000 going to charities that reinforce the Fund’s mission of supporting the creation of new possibilities for women and girls.