Cosmoprof Asia to Celebrate 25th Anniversary in November 2020
This November, Cosmoprof Asia will celebrate 25 years of success in growing and highlighting Asia’s beauty, personal care and wellness industries. At the two-tiered, double-location event planned, Cosmopack Asia will be held at AsiaWorld-Expo (AWE) from 10 to 12 November 2020 and Cosmoprof Asia at Hong Kong Convention & Exhibition Centre (HKCEC) from 11 to 13 November 2020.
“We are confident that after this temporary period of disturbance, business will resume, and even stronger than before,” says Antonio Bruzzone, General Manager BolognaFiere Group. “BolognaFiere Cosmoprof and Informa Markets are proud to offer our industry the best business tools and opportunities possible to assist in its recovery.”
“The safety of our exhibitors and visitors is, of course, our upmost concern. We will continue to monitor the advice of the local government, departments of health, and the WHO, and we are confident we will deliver a successful trade event in a safe business environment,” adds David Bondi, Senior Vice President – Asia, Informa Markets and Director of Cosmoprof Asia Ltd. “Companies now need to look beyond the coronavirus and plan for the industry’s recovery.”
#DontStopBeauty Social Campaign
During the Covid-19 crisis, some industry brands have been in the headlines for applying their expertise to the emergency. LVMH switched its fragrance production lines from high-end perfumes to hand sanitizer, and many Cosmoprof exhibitors have converted supply chains to help their local communities, like INTERCOS and ERBOLARIO. Numerous brands have donated products and services to healthcare personnel to show their support. Cosmoprof launched #dontstopbeauty social campaign to share how exhibiting brands and suppliers at Cosmoprof events around the world are invited to share their sanitizing and disinfecting supplies and show the world that the power of beauty never stops.
Vision 2030
Cosmoprof’s annual future trends outlook will be unveiled during the launch of Vision 2030, encompassing shifting, short-term pandemic-fuelled trends as well as longer-term mega-trends influencing the future of the cosmetics industry. A series of education tracks will also be available to all exhibitors and visitors.
Sustainability
Sustainability, ethical initiatives and clean beauty will continue to dominate as trends in 2020. As a consequence of Covid-19, these trends will be matched with an increasing focus on product safety and transparency from the supply chain process all the way through formulation.
Cosmoprof Asia promises to have become increasingly sustainable, by going paperless, using digital tools to share show information, and switching to LED energy-saving lighting. Cosmoprof Asia 2020 will also be using holder-less eco-badges for all attendees. Cosmoprof-Asia.com’s online product showcase will highlight environmentally conscious companies with labels such as Vegan, Cruelty-Free, and Sustainable Packaging to serve as a reference for companies looking to do business with like-minded ethical brands.
New zone for “Clean and Hygiene Supplies”
Growing demand for sanitizing and protective products has sprung up amid the coronavirus outbreak initiating a new zone at HKCEC hall 3FG for brands and suppliers of disinfecting and cleaning products and equipment, spanning personal and commercial use.
Cosmolab x Clean Beauty
Once again, Cosmoprof Asia partners with Opal Cosmetics for the Cosmolab Project with the theme of “Clean Beauty Lab”. The concept promotes the definition of clean beauty, focusing on ingredient usage, in particular, “super ingredients”, and sustainable packaging. A gift of a Daydream cleansing ball will be given to all attendees and a limited edition Clean Beauty Gift Set can be won via a lucky draw.
Cosmoprof Asia Goes Digital
In response to the global pandemic, and to keep their increasingly digital community up-to-date on the evolution of the market, Cosmoprof Asia will launch the enhanced online matching system to connect buyers and sellers, along with an online product showroom, a webinar series and live streaming events.