Cossouq gets Voir for India
Online Marketplace Cossouq, recently announced its exclusive partnership with the Canadian haircare brand- Voir.
Cossouq was founded by Parth Patel, as an online marketplace that ‘stands for new-age inclusivity, challenging irrational & unrealistic beauty standards.’ Reportedly, housing 450+ brands from the cosmetics, skin, hair, health, & personal care categories, including brands like Lakme, Neutrogena, Minimalist, Inglot, Star Struck by Sunny Leone, Khadi Essentials, T.A.C – The Ayurveda Co., and Vega, amongst others.
Meet Jatakia, Director of Branding & Marketing at Cossouq, said, “At Cossouq, we are persistently looking at the world for businesses that will attract consumer adoration for their values, innovation, and efficiency. The growing awareness among the Indian audience has paved the way for a plethora of contemporary hair care products. Voir Haircare, as a cruelty-free vegan brand, recognizes the acute demand for hair-nourishing products in the Indian market. Our aim with this partnership is to meet the needs of modern and trendsetting clientele who prefer internationally recognized cosmetics along with home-grown brands.”
Added Amandeep Randhawa, Vice President of Global Sales, Voir Haircare, said, “The forthcoming beauty industry and cultural diversity of India make it an appealing destination for international businesses. According to Statista’s forecast for 2023, the beauty and personal care industry in India would rise by 3.86% each year with a 143% growth in volume, year on year. Cossouq was our best pick, as its brand vision aligns well with our global expansion plans. Our trusted vegan product ranges coupled with Cossouq’s expertise in the Indian market will give us the initial boost we need to tailor our target group’s preferences for hair care experience.”
Established by the Founder & CEO, Parth Patel, Cossouq proclaims new-age inclusivity, challenging irrational & unrealistic beauty standards as its USP.