Drew Barrymore Launches New Exclusive Line Of Hair Tools
FLOWER Beauty, Eyewear, and Home founder, award-winning actress, producer and business mogul, Drew Barrymore, continues her brand promise of “prestige at mass” with the launch of FLOWER Hair tools, a new category within the FLOWER family of brands.
The line of hair tools, available exclusively on Walmart.com, encompasses six unique models that have been thoughtfully curated and developed by Drew and her team. As Drew puts it herself, “FLOWER Beauty hair tools are designed to help you celebrate what makes you uniquely you whenever and however you want.”
“From the outset, I knew we wanted to create a collection of high-quality hair tools that were not only functional, but bold and beautiful, as I want all of our FLOWER products to be. These are hair tools you will use every day and be proud to have laying on your bathroom counter,” said Drew Barrymore. “We also put in extra thought to ensure all the tools were multi-functional and versatile, to give users many options when styling their hair.”
Each tool is said to be carefully designed to make styling hair easier, offering solutions for all hair types and using innovative engineering techniques to give consumers the ultimate quality at an affordable price.
“We are thrilled to build on our partnership with FLOWER Beauty by bringing these on-trend, quality hair tools to our customers,” said Julia Mavrodin, Head of Beauty Category, Walmart eCommerce. “We are truly invested in delivering the best in beauty and the new FLOWER Beauty hair tools line is a fantastic example of how we are expanding our offerings of curated and exclusive products online and in-store.”
The hair tools featured within the new collection include:
Titanium Rotating Styling Iron with a revolving barrel expected to straighten better than a flat iron. The ionic bristles and tourmaline ceramic plate polish hair claims to reduce frizz and deliver shine for bombshell curls or beachy waves.
Ionic Volumizing Styler said to come with two heat settings up to 400˚ F for adding body to your hair as well as style waves and/or curls.
Ceramic Styling Iron with bevelled edges and rounded shape expected to help you create smooth, straight hairstyles without any snagging or creasing.
Ceramic Straightening Brush promises to give you smooth, straight hair in less time with its 4 heat settings that provide consistent, even temperature. Instant heat recovery also claims to provide better results with fewer passes and faster styling.
Iconic Travel Dryer, a compact and lightweight hair dryer with dual voltage capabilities
Ionic Pro Dryer said to be an ultra-lightweight, advanced hair dryer that promises to dry your hair in half the usual time. The Ionic boost feature is expected to dry the water from the surface but not remove the moisture within your hair.