Ekta Cosmetics Skincare Brand – Jeannot Ceuticals
Ekta Cosmetics has launched a new skincare brand – Jeannot Ceuticals, in partnership with Skeyndor. The launch event held at the Eros Hotel in New Delhi was attended by 400 people consisting of India’s top salon professionals, media and dignitaries including Antonio Mur – President and Jordi Morcillo – CEO, of Skeyndor SLU, Spain. The Jeannot Ceuticals products, designed and manufactured by Skeyndor, is said to be truly a European skincare brand that offers high quality, result-oriented products at affordable prices.
Speaking at the event, Ravi Mittal – Managing Director, Ekta Cosmetics said, “It is the beginning of a bright new era that will revolutionise the professional skincare market. The brand is backed by science, technology and proven expertise in skincare. It is formulated with natural ingredients that are dermatologically and allergy-tested.”
Interacting with the media, Jordi Morcillo – CEO, Skeynder SLU, said, “India is an important market for us. The success of Skeyndor here has been truly inspiring. We value the observations and suggestions of Ekta Cosmetics and my friend Ravi. When he suggested that India is ready for a mass premium brand that fulfilled the needs and aspirations of the growing middle classes here, we saw a great opportunity. We have developed Jeannot Ceuticals to reach a wider customer base.”
Jose Ramon Baranano – Ambassador of Spain in India, who was also in attendance said, “I am all for business collaborations between Spain and India. I feel happy to see a brand like Skeyndor, which is a successful Spanish brand with a global presence do so well here. I wish the new brand Jeannot Ceuticals all the best.”
Elaborating on the business strategy and future plans about the new brand, Ravi Mittal added, “This launch, in fact, is the global launch of the brand. Because starting with India, Ekta Cosmetics plans to take it places and market Jeannot Ceuticals across the world.”
Jeannot Ceuticals offers 4 treatment lines – Brightening, Whitening, Anti-ageing and Hydrating, as well as 18 home care products and SunSheild SPF 50.