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Emami Acquires Strategic Stake in Petcare Start-up “Cannis Lupus Services India Pvt Ltd”

Emami Acquires Strategic Stake in Petcare Start-up “Cannis Lupus Services India Pvt Ltd”

Kolkata based Indian FMCG, Emami Limited, recently acquired 30% stake in a pet-care start-up “Cannis Lupus Services India Private Limited”.

Mr Harsha V Agarwal, Vice Chairman & Managing Director, Emami Ltd said, “We are delighted to announce our partnership with Cannis Lupus. Petcare segment in India is witnessing rapid growth. With rising disposable income, more number of people are getting house pets, especially dogs. Further, with increasing awareness of the psychological & physical benefits of having a pet at home, people have started gradually identifying themselves as ‘pet parents’ rather than being just ‘pet owners’. They are also looking for best treatments for common ailments faced by their pet children, especially in the form of ayurvedic and herbal remedies. The brand, “Fur Ball Story” offers unique Ayurvedic products for well-being of the pets and meets the emerging consumer needs The extensive knowledge and experience of pet care and pet training acquired by Cannis Lupus over the years would be helpful in developing and scaling up the business soon. Cannis Lupus under the brand “Fur Ball Story” would thus be focusing on the fast-growing pet care segment with its Ayurvedic range of solutions for common and recurrent ailments in pets, especially dogs”.

Adds Mr Animesh Katiyar, Founder, Cannis Lupus Services India Private Ltd said, “We are excited to have Emami Limited on board with us. I have closely been associated with pets since long and am extremely passionate about them.

Animals in their natural habitat heal themselves with whatever is available in nature. This is a natural process.  However, the products available in the market currently are full of toxic chemicals, which harm the pets in the long run. Fur Ball Story is our attempt to address this problem by providing Ayurvedic solutions for common ailments”.