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Emami Speaks Out Against HUL Renaming its Men’s ‘Fair & Lovely’ Product

Emami Speaks Out Against HUL Renaming its Men’s ‘Fair & Lovely’ Product

As a part of the efforts to carry forward “the evolution of its skincare portfolio to a more inclusive vision of Positive Beauty”, Hindustan Unilever Limited (HUL) has renamed its flagship skincare brand “Fair & Lovely” to “Glow & Lovely”

“Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition.

The Men’s range of Fair & Lovely will be called ‘Glow & Handsome’.” – states the official press release from HUL

The company has also informed that the new names are awaiting regulatory approvals. The announcement was majorly welcomed, while there are also concerns about whether it would be enough.

Meanwhile, Kolkata-based Emami Limited that brings out the “Fair & Handsome” has come forward claiming rights to the “Glow & Handsome” brand name. A statement from Emami spokesperson states

We are shocked to learn of HUL’s decision to rename its Men’s range of Fair & Lovely as ‘Glow & Handsome. Emami Limited, maker of ‘Fair and Handsome’ brand of men’s grooming products is the market leader in the men’s fairness cream with legal ownership of the trademarks.   We have already launched a week back our brand  ‘Emami Glow & Handsome’ digitally and necessary application has already been made to the relevant authorities.

Although shocked, we are not surprised to note HUL’s unfair business practice, which has been prevalent time & again to damage our brand image.  It goes to prove Fair and Handsome’s strong brand equity in the market that the competition is wary of.

 We will be consulting our legal experts to address this further.