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Vivek Bali to Join Enrich Salons as CEO

Vivek Bali to Join Enrich Salons as CEO

Enrich Salon, India’s home-grown salon chain, has appointed Vivek Bali of Sephora-fame as their CEO. The beauty industry leader has been brought on board to transform & scale up the business.

“We are elated to have Mr Bali join us. In the last two decades, Enrich has pioneered different concepts in the Indian salon industry and created many benchmarks. Given his experience and expertise in the industry, Mr. Bali will bring a fresh perspective to the table and lead our growth plans,” commented Vikram Bhatt, Founder of Enrich on this development.

Before joining Enrich, he was the CEO at Sephora India, the global leader in the beauty retail industry. With nearly three decades of experience, Vivek has both global & local experience as a marketing & sales strategist. His professional journey entails brand building, business development, and retail experience In India, Eastern Europe (CIS), Canada, Middle East & North Africa. Prior to his position at Sephora, Vivek has worked in leadership roles at Lakme, Avon, Reliance Retail and Landmark Group UAE, to name a few.

Vivek Bali said, “I am very excited to join and lead the Enrich team. We aim to provide a dynamic immersive experience for all our beauty shoppers. This is an exciting business milestone with the best of both worlds in beauty retail and beauty services coming together to deliver a one-stop shop beauty destination. In the last six years, India has witnessed a growth in demand for international make-up brands & services; we look forward to bringing this immersive experience to the beauty enthusiasts.”

Currently, with 85 outlets and 2000 team members, Enrich serves more than 1.8 million customers per year; and with the backing of WestBridge Capital, now aiming to add and create larger format stores to double the business in the next three years.