Enrich Salon In A New Avatar
To Launch India’s First All-Inclusive Beauty Destination in Mumbai
Enrich, India’s largest home-grown beauty services brand (over 80 salons across six cities – Mumbai, Ahmedabad, Pune, Surat, Vadodara and Bengaluru) is launching India’s first ‘all-inclusive’ beauty destination on October 15, 2021, at the Haiko Mall in Powai, Mumbai.
The 2500+ sq.ft. large-format store will provide immersive shopping from the widest range of cosmetics, skincare, haircare, fragrances, bath & body, men’s grooming categories and beauty accessories from masstige to premium categories.
The store debuts with over 50 brands with a catalogue of more than 5000 products that includes luxury brands like Givenchy, Burberry, Elizabeth Arden, Roberto Cavalli, Paco Rabanne, Carolina Herrera, Davidoff, Calvin Klein, Dermologica, etc. It features clean skincare and clean haircare brands like Born Ehtical, KAMA Ayurveda, Human+Kind, Olaplex etc. It also houses makeup brands like NYX Professional Makeup, Maybelline Newyork etc.along with the new-age brands like mCaffeine, Mamaearth etc.
Amongst its many firsts, as an innovative offering, the Enrich beauty destination offers a lipstick bar where one can mix and match to create the desired signature shade in trendy tones. Personalised skincare consultations from beauty advisors, the beauty bar also offers mini makeovers and makeup tutorials consist of diamond lips, smokey eyes, charcoal glitter lids, golden glam eye shadow, sculpt & contour, tips to get perfect eyebrows and iconic eyeliner looks.
Commenting on the launch, Vivek Bali, CEO, Enrich, said, “We are thrilled to launch India’s first all-inclusive beauty destination, in a distinctive format, with the most sought-after brands and beauty services amalgamation. We are able to expand our growing beauty business with an immersive shopping and service experience including loyalty benefits to transform how our customers shop for all their beauty needs. With this launch we are also unlocking the potential of our physical and online store to create an endless aisle shopping experience for our loyal customers and deepen our bond with them and introduce Enrich to new customers.”
Address: Enrich at Ground floor, Haiko Mall, Main Street, Central Ave, Hiranandani Gardens, Powai, Mumbai.