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Evolvere brings KeraStraight & INNOluxe to India

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Evolvere brings KeraStraight & INNOluxe to India

British haircare brands KeraStraight and INNOluxe, founded by Jez Barnett, is brought to India by Evolvere Salon Solutions. KeraStraight offers hair care products that claim to repair and straighten hair at the same time. The brand also offers a wide range of quick-fix 30-day treatments, supporting shampoos and conditioners, along with a multitude of innovative styling products. INNOluxe offers advanced and innovative protein technology that promises to protect the hair through the colouring process as well as repair and restore its strength. It is said to build integrity within the hair structure, leaving it thick, lustrous and healthy. Sophie Hilton, founder of East London’s expert hair hub “Not Another Salon”, is the global brand ambassador for INNOluxe, while British celebrity hairdresser Trevor Sorbie MBE is the global brand ambassador for KeraStraight.

Speaking about the launch, Jez Barnett – Managing Director of INNOluxe and KeraStraight said, “With the launch of KeraStraight and INNOluxe in India, I am hopeful that Evolvere Salon Solutions will support our global initiative and play a significant role in helping us meet the expectations of our consumers. India is a key market for both the brands, where these products have an immense potential to lead the hair care segment. We aim at capturing the Indian market through our unique approach towards hair care and attention to detail.”

Praver Kachroo – Managing Director of Evolvere Salon Solutions adds, “The Indian consumer has become highly evolved with the digital wave and has gained unhindered access to international fashion and beauty trends. Even though there are existing brands in the space, the consumer is willing to experiment with new and individualistic premium brands that deliver great results. After doing extensive research, we are confident that both KeraStraight and INNOluxe will play a critical role in changing the face of the hair and beauty segment of the country. The brands will initially only be available at leading partner salons in Delhi/NCR.”

Evolvere Salon Solutions is set to expand its services in the Northern region of India in the first quarter and in the Western region by the second quarter after the launch. The company is working towards its business growth by increasing brand awareness, providing quality products to its consumer base. The company also has a training centre where they train professionals under the guidance of their Education Director Charli Mac, who has worked with some of the best hairdressers like Zoe Irwin, Andy Heasman, and Tina Farey.