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Fantastic Hairdresser Awards Asia 2017

Fantastic Hairdresser Awards Asia 2017

Inocorp Marketing Pvt. Ltd presented the Fantastic Hairdresser Awards Asia 2017 by ALFAPARF Milano at a glitzy evening in Mumbai.


The Convention Centre at Goregaon, Mumbai, played host to the glamorous Awards event by Inocorp Marketing Pvt. Ltd on September 13, 2017. The third edition of the prestigious awards were attended by the who’s who of the Indian hair industry. Inocorp, which represents ALFAPARF Milano in India, was the proud presenter of the Fantastic Hairdresser Awards Asia 2017 (FHAA).

FHAA is a platform that showcases the best talent from the hair industry and the creativity and passion of the hairdressers. ALFAPARF brings its renowned international experts to present their talent at this platform. This year, India saw experts like Ruslan Tatyanin (Official Creative Partner – ALFAPARF Milano Russia), Rod Anker (Brand Ambassador – ALFAPARF Milano India), Kenneth Frost (Asia Technical Director/FHAA), and Emanuele Vona (Head Boss/Creative Director-MOD Academy, Rome)

Glam night

The Awards event started with lamp lighting ceremony by Ashok Chauhan, Managing Director, Shruty Gupta, Director, and Vivek Jain, Head – Brands and Vice President, from Inocorp Marketing Pvt. Ltd as well as Andrea Tomasoni, Export Manager, ALFAPARF Milano, and Alex Kung, Asia Business Head, ALFAPARF Milano.

Thereafter the experts showcased their work in an awe-inspiring performance. Tatyanin showed four updos for the wedding season of India. Vona presented cut and colour styles around exclusivity displaying ‘Collection Shadow’ i.e. inspired by contemporary art and the girls 60s and Collection Fabric inspired by women of strength. Anker and Frost worked on the ‘Desatura Styles’ and Neon Colors. While Desatura is the latest collection of hairstyle from ALFAPARF Milano, Neon Colors illuminates in the dark, reflecting the bold personality of the wearer.

The performances were followed by the award ceremony. There were eight shortlisted competitors pitched against each other for the award. They were amongst the 250 entries submitted to ALFAPARF Milano. The winners for the night were Sahil Anand from India, Terence Yong from Malaysia and Fefriana Erta from Indonesia, winning the Junior Hairdresser Award, Senior Hairdresser Award and Open Contemporary Bridal Award, respectively.

Speaking at the event, Jain said, “This was a huge platform for us and especially because we managed to bring FHAA to India the very next year of its launch in 2016. Our efforts of 365 days and passion towards the brand paid off today. This is a moment to thank Andrea, Alex, Kenneth Frost, Emanuele Vona, Rod Anker, Ruslan Tatyanin. A most special thanks to the Inocorp Family and each member who worked towards the event to make it a success as well as the ones who round the year keep delivering great numbers in the market.”

Chouhan said, “This all looks like a dream come true. From the time when we started to plan FHAA 2017 in India, we can’t tell, enough of, the excitement that we have had. Amidst a lot of hard work, preparation and planning, I am proud of the core team pulling off the event. As a proud owner of the company, I couldn’t ask for more than a successfully lead event and happy guests.”

While the winners rejoiced at their win, the hairdressers in the audience were inspired towards improving their creativity and honing their talent for the next edition of FHAA by ALFAPARF Milano.