For the First Time Ever POPxo Makeup Exclusively by MyGlamm
The digital community for women that has made waves with its millions of followers, POPxo entered the beauty segment with its first-ever makeup range. The POPxo Makeup range features 13 curated ‘all-in-one’ makeup kits. It includes a range of highly pigmented , multi-purpose, travel friendly, makeup kits that are meant for face, eyes, lips and nails. The range is designed to cater to every make-up need, to take women from their graduation to the first day of their internship and beyond.
Conceptualised and created by the POPxo Beauty team and MyGlamm – the POPxo makeup collection is packaged in Instagram-friendly quirky, fun and vibrant hues – completely in sync with the #Shelfies #POPxoMakeupKit #FTW!
These are said to be enriched with Vitamin E and are vegan, cruelty-free, paraben-free and alcohol-free. The range has been created keeping the young go-getters of today in mind, and are multipurpose in utility.
The collection features products available under the price range of Rs.499 making it affordable for a young woman who is always on-the-go.
The POPxo Makeup collection is exclusively by MyGlamm and will be available on www.myglamm.com, on the MyGlamm app as well as MyGlamm retail outlets across India. Both companies are part of the Good Glamm Group.
Established in September 2021, Good Glamm Group is a digital-first house of brands that brings together innovative and fast-growing beauty and personal care brands. With a vision to become the ‘Digital FMCG Conglomerate of the Future’, the Good Glamm Group has earmarked INR 750 crores to scale and acquire brands targeted at the growing marketplace for innovative products in a price sensitive market.