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Go Straight with MATRIX

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Go Straight with MATRIX

Get beautiful straight hair with straightening services by MATRIX this festive season

It’s that time of the year that spells great weather and festive cheer – a perfect blend that we all look forward to! With the celebrations in full swing, there will be weddings, feasts and occasions in abundance. With such a packed schedule fast approaching, a perfectly groomed hair-do that will go well with all your gorgeous traditional outfits, will be a boon. There is nothing better than a ready-to-go, straight and sleek hair look that is easy to maintain and will also save you the time and excessive use of heat and chemicals.

This festive season, let your clients choose from the two straightening services by MATRIX – Advanced Shaping Service by Opti.Sculpt and Natural-Soft Straight Service by Opti.Straight to help them be the centre of attraction. These straightening services have been developed to result in beautiful, straight hair that falls uniformly through the length and can be easily fixed in minimal time to enhance your look and up the glamour quotient.


For beautiful, smooth, straight hair with shine, go for the Advanced Shaping Service by Opti.Sculpt. It is powered by Cera-Sculpt technology which features Elastin, Collagen and Ceramides to give you sleek, straight hair with movement while protecting it.

It has a breakthrough, low-odor formula which makes for a comfortable experience during the service.

The Advanced Shaping Service by Opti.Sculpt comes in three strengths depending on hair type

  1. Normal – for fine to medium hair
  2. Resistant – for thick hair, very curly hair
  3. Sensitised – for brittle or chemically treated hair

“To learn more about Opti.Sculpt, ask your MATRIX Education representative for C.R.A.F.T. Texture class today!”


If you are looking for a natural-straight hair look without worrying about hair breakage, try the Natural-Soft Straight Service by Opti.Straight. It features the unique Auto-Control Technology that helps avoid damage by preventing over-processing of hair. It is an anti-breakage permanent straightening system for shinier and straighter hair.

The Natural-Soft Straight Service is available in two different strengths depending on the hair type:

  1. Normal – for fine to medium, chemically treated hair
  2. Resistant – for thick, seriously curly hair


Matrix offers the Opti.Care Smooth Straight range, a specialist post-straightening haircare range designed to maintain the results of straightening services. The range includes  shampoo, conditioner and serum.

Avail these services at your nearest MATRIX salon across India.