Godrej Professional’s New Hair Colour Campaign Resoundingly Embraces Inclusivity
Indian professional hairdressing brand Godrej Professional, recently presented a new campaign ‘Dimension’, that gives out a clear message on inclusivity and reiterates the definition of beauty being beyond colour, gender, size and race of a person – emphasizing that the hair colour one wears doesn’t see gender, race, size, or skin.
The campaign brings together known celebrity names who have risen above the limitations imposed upon them by societal stereotypes and gone on to claim their place in the sun despite all obstacles. This includes leading ladies from the Indian film industry such as actresses Huma Qureshi, Tara Sutaria, Malavika Mohanan, and Amala Paul. The initiative also features inclusivity champions like Nitasha Biswas, a transgender model and TedX speaker, model Archana Akil Kumar, Influencer Aayushi Badheka – an advocate for mid-sized fashion and model Zander Lama.