Huda Beauty Launches New Collection on Nykaa
Huda Beauty by Huda Kattan was made available in India, early last year, exclusively on Nykaa.com. Following the positive response to the launch, the international brand from Dubai-based beauty blogger and makeup professional Huda Kattan has launched a new collection on the E-tail platform. The latest launches from Huda Beauty on Nykaa include – The Nude Palette, Easy Bake Powder, Demi Mattes and the Over Achiever Concealer.
Over Achiever Concealer – a full-coverage creamy concealer said to be armed with skincare actives and a cooling zamac tip. The product has been developed keeping in mind the typical millennial life – late nights and early mornings. The formula is expected to disguise the appearance of dark circles, redness, hyperpigmentation, age spots, and discolouration with a luminous matte finish. Available in 20 shades ranging from fair to rich, at INR 2520
Easy Bake Powder – a silky finishing powder is said to be perfect for baking and keeping makeup in place. The product is expected to blur the appearance of pores and fine lines and absorbs shine, without creating a white cast or ‘flashback’ in photographs. Available in eight sweet treat-inspired shades to suit different skin tones – ‘Cupcake’, ‘Banana Bread’, ‘Cinnamon Bun’, ‘Coffee Cake’, and ‘Sugar Cookie’. Priced at INR 2995
The Nude Palette – Said to be versatile and wearable in equal measure, the palette stars 18 highly pigmented shades, ranging from just-blushed cream to ruby glitter, via iridescent copper-pink. There are 10 buttery mattes, four reflective duo-chromes, two glitter formulas, one pressed pearl and one concealing shade that is expected to create a flawless base and boost any shadow applied on top. Priced at INR 5375
Demi Mattes – a cream lipstick that is said to have a superlative staying power and a highly pigmented formula giving a lacquer-like sheen before setting with a satin finish. Expected to last for hours without dehydrating lips and claims to be enriched with ‘Maxi-lip’ technology that subtly cools and tingles with menthol, leaving lips looking visibly plumper. Priced at INR 1825