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Insights by Launchmetrics – A New Brand Decisioning Platform

beauteespace / Beauty/Fashion  / Insights by Launchmetrics – A New Brand Decisioning Platform

Insights by Launchmetrics – A New Brand Decisioning Platform

Launchmetrics — a Marketing Platform and Analytics Solution for Fashion, Luxury and Cosmetics professionals — has released its new brand decisioning platform called ‘Insights by Launchmetrics’, designed for decision-makers and C-level executives who seek to better arbitrate marketing investments in order to maximize brand impact and measure the evolution of their brand equity against that of the competition. An interactive microsite dedicated to the Insights100 was also launched – a selection of brands, prepared by the Launchmetrics Data Analyst team to provide a comparative benchmark and offer an analytical vision on the impact that marketing investments have for brands within the same segment. The website allows visitors to discover the Media Impact Value and Voice split of brands and influencers.

In the race to reach today’s digitally savvy consumer and stay relevant, brands are facing more challenges than ever before. Siloed KPIs and a lack of industry standards make it difficult for brands to identify which marketing strategies are most effective and benchmark performance against their competitors. “The challenge for brands is not having an accessible, global view of what’s working, which hinders their ability to adjust strategies in real-time. Insights by Launchmetrics will transform the way executives approach decision-making and give them the ability to leverage our unique data asset to quantify every marketing and PR action. Using our proprietary Media Impact ValueTM algorithm, executives can assign a monetary value to these activities to measure their performance and see which investments help build brand loyalty, as well as how they benchmark against competitors,” said Michael Jais, CEO of Launchmetrics.