Interesting Launches THIS WEEK
The Body Shop Launches Oils of Life Range
The Body Shop Oils Of Life™ skincare collection positions itself on three ‘precious’ seed oils. The facial oil, cream, gel cream and essence lotionmeant to revitalize skin and revive radiance. The formula is 100 % vegan with black cumin oil from Egypt, rosehip oil from Chile and camelia oil from China enriched with Community trade organic olive oil from Italy. The range includes:
The Body Shop Oils of Life™ Intensely Revitalising Cleansing Oil-In-Gel
The Body Shop Oils Of Life Intensely Revitalizing Facial Oil, a lightweight daily facial oil to address signs of ageing that reportedly appear visibly reduced.
The Body Shop Oils Of Life Sleeping Cream, a nourishing night time cream, infused with three precious seed oils from around the world.
The Body Shop Oils Of Life Eye Cream-Gel to revitalise the eye contour and meant to reduce signs of ageing.
The Body Shop Oils Of Life Sleeping Cream, another nourishing night time cream,
The Body Shop Oils of Life Intensely Revitalizing Essence Lotion, a bi-phase [oil + water] the formula is the positioned as the essential first step after cleansing.
The Body Shop Oils Of Life Intensely Revitalizing Gel Cream, this fresh gel cream is a lighter alternative to rich Oils of Life™ Intensely Revitalising Cream.
Belif Launches Skin Cleansers
Korean Apothecaryinspired brand Belif has newly introduced Aqua Bomb jelly cleanser, Creamy cleansing foam, and Nose shine boy black edition, catering to the issues faced by people retaining oily, combination, and dry skin.
Moisturizing Demi-permanent hair colour from IGORA Royal
IGORA Vibrance is a state-of-the-art moisturising demi-permanent hair colour, from Schwarzkopf’s IGORA Royal line. It has a liquid formula that can turn into cream consistency for more service options. This luminous and vibrant hair colour offers a plethora of options for the colourist and promises #MORE Performance, #MORE Convenience and #MORE Choice.
IGORA Vibrance provides a range of colours that is available in 15 exquisite shades and lasts up to 25 washes. It comes in built with a Moisture Protecting Complex that offers 100% more shine* and increased hair protection. The ideal new age colour proposition comes with ammonia free, alcohol free solutions making this range, a perfect formula for your clients – great hair colour coupled with sheen and strength!
The Moisture Protecting Complex has AQUAXYL which stabilises the hair’s inner moisture level through a patented combination of sugar molecules and vitamins. This controls the water circulation within the hair, nourishes the hair fibres making it stronger. It uses as much as 40% less alkalising agent (MEA) enriched with Vitamin B5 and B6.
The gel to cream formula with a 1:1 mixing ratio is simpler for the professional as it is easy to mix and apply.
IGORA Vibrance goes on to offer a whole range of fresh looks suited for Indian hair and skin tones making it extremely versatile. The colour possibilities with their refreshing hues are endless and they complement a variety of exciting styles. Some bespoke solutions for clients ready to experiment with new looks without a commitment to a permanent colour maybe :
- Gold Shimmer – a golden sheen for the hair that is luminous and bright for an effortlessly elegant look
- Pastel Expressions – a bold, fashion forward look replete with punchy shades and prominent placements
- Cendre Tints – cool highlights in an otherwise understated clean look accentuated by abundant shine
- Chromatic Straight – a classic, chic look with enhanced colour and a vibrant finish
- Amplified Blush – a look replete with stand out, high impact shades that makes for quite a statement
- Glassy Dazzle – Exceptionally elegant, this look is all about glossy, super shiny hair that that can be offered after any hair service
IGORA vibrance’s exclusive tone on tone colour, allows for a renewed and refreshed tone after every wash. It is key to note that the colour with this unique product does not fade. Since it is ammonia-free and uses a low level of peroxide, the colour is not rendered dull but gains a new dimension after every wash
It is key to note that IGORA Vibrance can be used in multiple ways:
- Dual System Application: combining permanent hair colour for the roots and regrowth region along with demi-permanent hair colour for the mid-length and ends.
- Full Head Application: even application from root to ends
The available products under IGORA Vibrance include
- IGORA VIBRANCE Tone on Tone Coloration: for lustrous hair which offers up to 70% white hair blending
- IGORA VIBRANCE Clear 0-00: to create pastel tones and as a stand-alone gloss service
- IGORA VIBRANCE Activator Lotion 4% / 13 Vol. & 1.9% / 6 Vol: for precise, easy and fast application
FAE Beauty Launches BRASH PRIMER
After having launched BRASH, a unique, one-of-a-kind formula that acts as both a mascara and a brow gel, Fae Beauty is expanding its arsenal of lash products with the launch of BRASH Primer, a thickening and volumizing base coat mascara. Brash Primer is meant to make lashes look much longer and more voluminous than with just a regular mascara, giving a super-long, thick, separated effect. The wand is designed, with the thick bristles for creating that drama and OTT look, and the tapered end is perfect for the bottom lashes. Additionally, the white colour of the primer is said to enhance the colour of mascara and make it pop without any white tones.
FAE, which stands for Free and Equal Beauty is a brand that prides itself on creating and conceptualizing products that work for every shade of brown skin. Their purpose being democratizing the beauty industry, with a community-driven approach to everything from product development, to campaign conceptualization and casting representatively.
FAE Lash Primer is priced at INR 499/- each
Freebies: A tote bag and patch comes free with every order of FAE Lash Primer.
Super Volcanic Pore Cleansing Oil
The South Korean Premium brand Innisfree launched the new Super Volcanic Pore Cleansing Oil. A mild pore cleansing oil that is said to clear away heavy makeup, excess sebum around pores, black heads and dead skin all at once. The new essential cleanser for daily pore care.
INGREDIENTS: It contains Volcanic Cluster Sphere+™ featuring sebum-absorption 7 times stronger than the previous version, combined with jojoba seed oil that is meant to gently melt down excess sebum, impurities, and blackheads around pores to cleanse the skin.
Volcanic Cluster Sphere+™ is Innisfree’s proprietary ingredient featuring the wonderful qualities of volcanic cluster, which is created when the lava from a volcanic eruption hardens, has been upgraded after undergoing extensive research to have sebum absorption that is now 7 times (compared to the original Jeju Volcanic) stronger.
It is a cleanser and daily exfoliator containing AHA, PHA and BHA! By using AHA, PHA and BHA, the formula effectively exfoliates skin while also cleansing makeup, to reveal softer skin. The clean and lightweight all-in-one cleanser easily emulsifies when washed off by water after massage, so there is no need for an additional cleansing step. This is a 6-free*cleansing oil, light enough for those with oily and combination skin.
This cleansing oil is free of animal ingredients, mineral oil, imidazolidinyl urea, triethanolamine, sulfate surfactant, and tar colour.
Priced at Rs.1500/ for 150 ml
Chambor Adds to Extreme Wear Line
A long-lasting, transfer-proof liquid lipstick with a smooth sensorial feel and a creamy matte finish being waterproof, Non-
ETUDE HOUSE completes 2 years in India
The South Korean makeup brand Etude has completed 2 years in India and celebrates with the theme Etude Energy 2.0
Positioned as a play makeup brand with fun, bold, electric, and innovative products, – in the spirit of K Beauty Brands that are known for high quality and mind boggling innovation. Celebrating Etude Energy 2.0, the brand highlights some key products that are fun – packing a punch with delightful colors and in trend youthful merchandising. some products being
ETUDE Powder Rouge Tint (Shade : RD301 Nude Red)-The rouge power tint is made rich with pigment that leaves an intense depth of color on the lips – available in 8 glamorous red shades.
ETUDE Dear Darling Water Tint (Shade : PK004) – with Soapberry extract containing abundant minerals and vitamins creates nourishing and refreshing natural luscious lip makeup.
ETUDE Play Color Eyes Cherry Blossom
The 10-color eye shadow palette comes with highly adhesive & soft texture promises to deliver vivid colour pay off and helps the pearls last all day without cracking or settling in fine lines.
ETUDE Mirror Holic Liquid Eyes (Shade : PK002)
Liquid eyeshadow – It is meant to provide a quick fix with a unique metallic colour that makes for a delicate layering effect.
In keeping with the brand’s philosophy: “Every woman was born a dignified and beautiful being that deserves to be loved”, Etude aspires to ensure everyone can enjoy the culture of “Makeup Play”.
Priced between Rs.200 to Rs. 2000/ , it does add a fun element to the makeup repertoire.