Jacqueline Fernandez appointed Brand Ambassador for Lotus White Glow
Lotus Herbals has appointed the Bollywood actress Jacqueline Fernandez as the brand ambassador for its Lotus White Glow range of skincare products. Jacqueline will appear in multimedia campaigns as the face for Lotus WhiteGlow Gel Creme – the flagship product from the WhiteGlow range.
Commenting on the association, Nitin Passi – Joint Managing Director, Lotus Herbals says, “WhiteGlow is a brand which is mainly for the youth, based on natural ethos and we are glad that we have the most gorgeous celebrity to endorse it.
Jacqueline Fernandez adds, “My preference for skincare products are skin-friendly and made of natural ingredients. My need for an entire range of skincare products that get me glowing naturally has finally been met by Lotus, and I couldn’t have been happier. I’m truly glad that this association will let me acquaint all my female fans with such amazing products.”
As the new face for Lotus WhiteGlow, Jacqueline will appear in campaigns spanning TV, print, in-store, digital, POP, sampling, and social media platforms. The brand will run a new TVC with Jacqueline on top-performing GEC channels, mega properties, and top Regional as well as News channels. It will be supported by a new Print ad placed across national and regional newspapers and leading magazines. To introduce the new brand ambassador, campaigns will be run on all social platforms like Facebook, Instagram, Twitter and Youtube. Blogger activities and giveaway contests will also be hosted to create maximum engagement.