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Katrina Kaif Launches Kay Beauty with Nykaa

Katrina Kaif Launches Kay Beauty with Nykaa

Bollywood star Katrina Kaif, in association with beauty retailer Nykaa, presented her beauty brand called ‘Kay Beauty’, with a pan-India launch across 50 Nykaa stores as well as on the Nykaa website and app. The launch collection features lip, eye, and brow products to create three beauty trends – Perfecting The 3D Lip, The Art of Sultry Eyes, and Natural Ombré Brows.

Speaking about the brand, Katrina Kaif said, “As a person, I’m very demanding of myself, always pushing for more. Kay Beauty has been created with this same rigour, asking a very demanding question – how can we get more out of makeup? The answer that the collection offers is a unique formula of makeup products that are long-lasting and ultra-glam, and that cares for your skin. Each product is infused with ‘kare’ ingredients so that you can indulge in makeup without any guilt. It was also very important for me that the collection was versatile enough to cater to different skin tones, ages, and emotions. With the range of shades and buildable formulas, every woman can find their look, whether it’s quick glam or ultra-luxe. I’ve taken all the knowledge I’ve gained in my career and put it into these products. I hope that they give you the tools to explore your creativity and celebrate your own unique idea of beauty.”

Falguni Nayar – Founder & CEO, Nykaa, said – “The launch of Kay Beauty is a proud moment for Nykaa as India’s first celebrity beauty brand. I have always been an admirer of Katrina’s independent spirit and was inspired by her vision to create this unique collection. Over the past two years, Katrina and the team have worked with relentless passion and dedication to bring this vision to life. We are constantly looking at innovative beauty solutions to offer our customers and Kay Beauty will add a new facet to the Nykaa conversation.”

Reena Chhabra – CEO, Nykaa Brands, adds – “Bringing Kay Beauty to life has been an amazing journey to witness Katrina’s passion, care, and commitment to each product. These unique formulas meet her exacting demands for products that are high performing, professional and ultra-glamorous, all while caring for the skin. The beauty trends she identified can easily be decoded with these easy-to-use, buildable formulations. Her heart and soul is in every product and we look forward to growing the collection with her to a full-fledged luxury beauty brand for the Indian audience.”

Kay Beauty features Kolor, Kover, and Kare ranges, where Kolor represents the colour cosmetics with products for eyes, lips & nails; Kover will include high-performance face products, and Kare encompasses the nourishing ingredients. The label launches with a 48-piece collection of versatile eye and lip products from the Kolor category.