Limited Edition OPI x Hello Kitty Collection Launched in India
Global nail colour & care brand OPI has teamed up with Hello Kitty to launch a limited edition OPI x Hello Kitty collection, which is now available to India. The collection unveils OPI’s new range of 13 signature shades in Nail Lacquer and 12 Shades in salon-only GelColor formula.
With this collection, Hello Kitty celebrates her 45th anniversary as well. Born from the Japanese “omotenashi” tradition of gift-giving, the pop culture icon inspires a range of colours relevant to the Indian audience; from frosty silvers to warm pink sparkles. Classic reds, rich golds and shimmering pewter pay homage to the signature Hello Kitty bow. Sparkling blues and purples in the collection vary from icy hues to deep velvet tones for the unconventional enthusiasts. And most importantly, playful and festive glitters named ‘Glitter All the Way’, ‘Born to Sparkle’, and ‘Dream in Glitter’ adds glam to the collection.
“Our partnership with OPI was one of our most popular collaborations to date”, said Jill Koch – Sr. Vice President of Licensing and Business Development at Sanrio, Inc. “Our avid fans from around the world will love this new collection and it arrives just in time as we celebrate Hello Kitty’s 45th Anniversary this year.”
“With the OPI X Hello Kitty Collection, we bring together two global icons that embrace having fun, being chic, loving colour!” says OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann.
The OPI X Hello Kitty nail colours will be available at leading OPI Salons, Sephora, Nykaa and Amazon. The nail lacquers are priced at INR 850/- and GelColors are available as a professional service at OPI salons.