5K Hair Pros Come Together in Goa for MATRIX Hair Fest
MATRIX Hair Fest, a festival for the hairdressing community, was held in Goa on 18th & 19th February 2020. A part of L’Oreal’s Professional Products Division, MATRIX has always believed in an education first approach to empower hairdressers in India.
The brand’s vision is to build and unite the largest and best educated global community of hairdressers, fuelled by expression, inspiration and uncomplicated products and services for all.
Through its network of 36 education studios across the country and a diverse education team, MATRIX has successfully conducted 90,000 seminars and trained over 7,00,000 hair dressers over the years, reaching 35,000 salons.
MATRIX Hair Fest 2020 brought together 5000 hair dressers and salon owners from all over the country to witness the larger than life spectacle that unfolded in Goa. The event opened with signature masterclasses by celebrity, international MATRIX ambassadors – Alfredo Lewis, Phillip Wolf and Danielle Keasling; key takeaways of which included the latest hairdressing trends and techniques to inspire the hairdressers.
Leading key note speakers – Vinit Goel – Client Solutions Manager, Facebook and Bhaskar Ramesh – Director, Technology, FMCG, Auto, Media & Entertainment, Google – conducted business sessions that focused on digital tools to enhance entrepreneurial and business skills of the hairdressers. Amit Aurora from multidisciplinary design firm DCA, revealed the future of space design relevant to the challenges faced by salons today. Star-studded performances by Bollywood rap star – Badshah and World of Dance 2019 champions, Kings United had everyone grooving at the party.
Aseem Kaushik – Director, L’Oréal Professional Products Division, Asia-Pacific Zone said, “At MATRIX we strongly believe in uplifting and training our hairdressers who in turn will stimulate the progress of the industry. Inspiring and educating them ensures that we offer only the best services to our consumers, in a country that has one of the fastest growing and thriving beauty markets. Today, the professional hairdressing industry has seen double-digit growth and MATRIX continues to be a key leader in supporting and expanding this progress through its continued efforts with events such as MATRIX Hair Fest.”
Melroy Dickson – General Manager-Education, MATRIX & Cheryl’s Cosmeceuticals said, “At MATRIX, our mission has always been to empower hairdressers. We keep our artists abreast with the latest hairdressing trends and equip them with the tools they require to shape their future. At the end of two days, we want our hairdressers to leave inspired, energized and charged to take their businesses to newer, greater heights as they change the face of the industry!”