Looks Salon Appoints New CEO
New Delhi based salon chain, Looks has appointed Samir Srivastav as its Chief Executive Officer. In his new role, Samir will be seen leading the group business and driving the growth strategy specially in the emerging regions of West, East and South India and building the company’s global presence through focused approaches to scale it to greater heights. In addition, he will play a pivotal role in mentoring the young Directors, Samay Dutta, Sabhya Dutta and Mr Shivam Dutta.
Samir will be steering the growth of the brand along with Samay Dutta, Managing Director and other senior management. Currently, Sandeep Dutta, Director – Finance; Sabhya Dutta, Director, leads the Looks Franchise & Partner operations in India & International geographies and Shivam Dutta, Director, leads The Salon Factory, which is the private label business of Looks.
Sabhya Dutta, Shivam Dutta, Samir Srivastav & Samay Dutta
Samir aspires to further expand the presence of the Looks brand in the Indian sub-continent, Southeast Asia, and the Middle East. Moreover, Looks Salon plans to tap into the rapidly growing beauty industry & male grooming segment and harness its full potential with Looks Barber Shop – a one of its kind male grooming services salon. Yet another expansion on the cards is that of The Salon Factory, where the brand plans to create Skin Care & Body Care lines and other essential beauty accessories under its banner.
Sanjay Dutta founded the Looks salon chain in 1989 with a three-chair barber shop that has now evolved into the country’s largest chain of salons. The Looks Salon currently has a total of 190 outlets across 51 cities, and 50 more are in the pipeline. With the ambitious aim of becoming India’s largest luxury Salon with 500 salons by the end of 2026, it intends to introduce luxury hair and beauty services to its Indian consumers through salon formats with international brands.
Samay Dutta, Managing Director, said, “Looks Salon is ranked as one of the Top 10 brands in the beauty and wellness space. Samir is particularly known in the industry for building brands using a champion framework. He has the right blend of experience and knowledge to lead the group business and scale it up further. With Samir at the helm, we are excited to see the next phase of expansion for the brand.”
Adds Samir Srivastav, CEO, Looks Salon India, “Being part of a revered brand like Looks Salon is an honour. I am excited to merge my experience with global brands and introduce the latest innovations to build Looks Salon as a truly aspirational brand. In my current role here, I look forward to elevating the brand’s presence and offering bespoke services across markets in India and globally.”