L’Oréal Paris Launches its Extraordinary Hair Serum in India
Said to be enriched with a luxurious blend of 6 floral oils — Lotus, Tiare, Rose, Flax, Chamomile and Sunflower, this lightweight and non-greasy formula claims to transform hair from the very first use. Specially curated for hair of all types and texture, the serum can be used as a part of pre-shampoo rituals, an overnight treatment or a finishing and styling aid. The product is priced at INR 499 for a 100ml glass bottle.
“The L’Oréal Paris Extraordinary Serum Oil is one of the best hair care solutions to style and tame your hair woes. To tone down the frizz, take some product and rub it between your palms. Apply it on the ends of your hair to reduce frizz just after a hair wash. For instant styling, take some product on your fingers and apply it to wet/towel-dried hair. Next, part your hair in half and make two loose plaits. Let your hair loose after an hour and there you have a stylish at-home beach wave look, with a touch more sheen and gloss. Extraordinary Oil can also be used at home for a DIY Spa routine to give you a salon-like finish at a much lower cost!“ — Shilpa Joshi Halder, Senior Scientist Hair Color & Care Development Manager South Asia, L’Oréal Paris
Nourishment & Shine: The lightweight formula promises to penetrate through hair fibre providing intense nourishment while taming dryness and frizz. The serum is also expected to deliver instant shine and smoothness.
Heat Protectant: Said to be one of the best heat protectants when applying heat up to 230 °C, the serum claims to reduce breakage and helps seal split ends.
L’Oréal Paris Extraordinary Oil Serum can also be used on coloured, chemically treated or textured hair to get a vibrant glossy look and enhance curls and beach waves.