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L’Oréal Professionnel Connect Salons & Consumers Through Digital Initiative

L’Oréal Professionnel Connect Salons & Consumers Through Digital Initiative

L’Oréal Professionnel unveils a unique innovation that connects consumers to their nearest salon to access their favourite hair care products.

Over the last four months, when salon visits and interactions with hair experts are down to a minimum, hair care has been a huge challenge. Keeping this in mind, L’Oréal Professionnel has launched a digital-based E-Diagnosis initiative. Consumers can visit www.hdsalonlocator.in to get a hairstylist’s recommendation of suitable products for their hair problems.  These products can then be ordered online and are delivered to their doorstep from the nearest L’Oréal Professionnel partner salon, following all sanitisation and safety guidelines.

“As the No. 1 Salon brand in India and worldwide, L’Oréal Professionnel continues to leverage our core values: Pioneering Spirit via Innovative Products, Services & Digital Innovations, Professional Hair Artistry in collaboration with the edgiest hair artists from around the world. We are proud of being able to not only train all our salon partners in international standards of hygiene & safety protocols across services as they open for business but to also pivot as evolving situations demand and offer solutions to salon clients who may be missing their favourite hair care regimen, using the digital domain as an effective communications tool”, says Archana Kalegaonkar, General Manager at L’Oréal Professionnel.

Some of the leading L’Oréal Professionnel partner salons across India include Jean Claude Beguine, Enrich Salons, YLG, Geetanjali and Looks. From dull lifeless hair and hair fall to dry hair and frizzy ends, L’Oréal Professionnel range across Serie Expert, X-Tenso Care, INOA Care, Mythic Oil and Hair Spa products offer expert solutions for all har concerns.

L’Oréal Professionnel Serie Expert have tailored ranges for healthy, gorgeous hair. The Xtenso Care Range is specifically created to help maintain the salon straightened hair at home, while the Hair Spa Products provide the perfect rejuvenation for all hair types. The Mythic Oil range is infused with Argan Oil to pamper hair and add nourishment while the INOA Care Range, enriched with tea-tree oil & argan oil, extends the intensity and shine of your hair colour.