Lotus Herbals Announces Association as Official Beauty Partner for Bigg Boss-14
Natural beauty care brand Lotus Herbals announces its association as the Official Beauty Partner for reality TV show Bigg Boss Season 14 with Colors TV and its digital platform Voot.
During the tenure of Bigg Boss – 14, Lotus Herbals will air a multimedia campaign with Jacqueline Fernandez, the brand ambassador for its Lotus WhiteGlow range of skincare products. Throughout the season, being the flagship brand, Lotus WhiteGlow will be the main sponsor and other Lotus Herbals sub-brands Lotus Safe Sun, Lotus Probrite and Lotus Makeup will be a part of the association. Through this collaboration, Lotus Herbals is expected to get prominence and visibility through ad spots, task integrations, door branding, and other peripheral branding opportunities. Lotus brands will also showcase their products in the Bigg Boss house in various special areas like the shopping mall, spa area and the dressing area.
Commenting on the association with Big Boss season 14, Nitin Passi – Joint Managing Director, Lotus Herbals says, “We are excited about this association and look forward to creating a long-lasting impact on the viewers. We believe this collaboration will assist us to establish Lotus Herbals as the ultimate companion for every woman in every situation. Over the years, Lotus has become a household name for many families and to see the brand in the Bigg Boss house will give the women a sense of belonging.”
As the Brand ambassador for Lotus WhiteGlow, Jacqueline will be their main face on TV commercials, while regional celebrities and influencers have been roped in to be a part of the social media campaign. To leverage this association, Lotus Herbals is said to have an effective plan for national & regional TV channels as well as OTT platforms. The campaign also spans print, in-store, digital, POP, and social platforms that include Facebook, Twitter, Instagram and on Lotus Herbals YouTube page. With this association, Lotus Herbals aims to create even greater brand recall and make its skin-friendly products the go-to choice for contemporary Indian women.