Lotus Herbals Fully Acquires Soultree Parent Company Vedicare
Natural beauty care company, Lotus Herbals Pvt. Ltd., announces a 100% acquisition of Vedicare Ayurveda Pvt. Ltd., owner of the SoulTree brand.
With the acquisition of SoulTree, Lotus enters the premium Ayurvedic wellness & beauty space. SoulTree was the 1st brand in India to be formally certified annually, by European Certification Agencies. Lotus Herbals currently provides over 400 researched and targeted skin care, sun protection and make-up products, establishing itself as a leader in the natural personal care and cosmetics space in India.
Commenting on the acquisition, Nitin Passi – Joint Managing Director of Lotus Herbals says “We have been scanning the market for a premium certified organic Ayurvedic brand that resonates with modern consumers and SoulTree checked all the boxes. It’s a fantastic brand with a terrific soul which is built on the pillars of ethical beauty, sustainability, Ayurveda and prestigious international organic certifications. It’s a well thought out strategic move for Lotus and SoulTree finds a perfect home at Lotus Herbals. We are sure consumers all over India and the world will fall in love with SoulTree.”
Vishal Bhandari – Founder, SoulTree adds, “While charting out the course for future growth of SoulTree, I was looking for a partner who would also preserve the ethos of the brand. Lotus Herbals is a family-owned business and has a history of innovation with botanicals, making it a natural match. I am confident that under the management of Lotus Herbals, SoulTree will grow to be the leading Organic Ayurvedic brand in India and internationally, while remaining firmly rooted in principles of sustainability.”
Lotus Herbals plans on maintaining a distinctive brand identity for SoulTree in Indian and international markets while executing the brand’s expansion strategy.
The company’s products are sold in more than 16 countries including UAE, Qatar, Oman, New Zealand, Mauritius, Bangladesh, Nepal etc. In India, Lotus Herbals retail range reaches 700 cities and towns through 1,000+ distributors. The brand is currently available at 150,000+ retail outlets including hypermarket and pharmacy retail formats in India. Lotus Herbals also has an exclusive brand outlet business of 35 Lotus branded retail stores and kiosks in shopping malls and high street locations.
The professional division of the company, Lotus Professional currently serves 200 cities through 300+ distributors with technical products, education and services reaching 15,000+ beauty salons and spas.