Lotus Herbals Goes Shopping Again
Forays into Dermaceutical
Lotus Herbals, the Indian brand that has based itself on botanical and natural ingredients, has announced its foray into the Dermaceutical segment with the acquisition of 32% strategic stake in Fixderma India Pvt. Ltd., owners of the Fixderma and FCL brand of Dermaceuticals. With this strategic stake buy, Lotus Herbals will henceforth be offering a premium range of skincare and haircare products that bridge prescription-based products and over-the-counter cosmetics. Fixderma is an established D2C brand and its product lines are also retailed through dermatologists and pharmacies in India and overseas.
Said Nitin Passi,Joint Managing Director, Lotus Herbals, “Over the past 27 years Lotus has always been an innovation leader in the beauty industry. We are delighted to partner with Fixderma as their brand philosophy,ethics, and diversified range of world class dermaceutical products fit perfectly with the values & experimental blueprint of Lotus. With our strategic planning & marketing expertise, we aim at enhancing the global footprint for Fixderma and FCL and capture significant market share within the next five years as part of our long-term growth strategy.”
Elaborating on the new partnership with Lotus Herbals, Mr. Anurag Mehrotra, Chairman, Fixderma India Pvt. Ltd says, “Lotus Herbals has a strong and successful history in the beauty industry and we are confident that the expertise and experience Lotus Herbals brings will ensure greater success for our brands. Developments in the Indian skincare industry are exciting and challenging, especially in the e-commerce space however, the engagement level, passion and experiential resonance our customers have with our brands is amazing. We are thrilled to partner with Lotus to help strategically optimize this in a meaningful way.”
Fixderma, along with its premium skincare range FCL, focuses on researching, manufacturing & marketing innovative dermatology products while working alongside renowned dermatologists in India and exports to over 35 countries across the globe.
The acquisition of a stake in Fixderma is the company’s second investment in an Indian beauty and wellness sector, following its 100% acquisition of the certified organic Ayurveda brand Soul Tree in 2020. Lotus Herbals plans on maintaining a distinctive brand identity for Fixderma and FCL in domestic and international markets while strategizing the brand’s expansion and growth trajectory.