Lotus Herbals Sun Blocks Women’s Premier League
Launches Sporty Digital Campaign
In what maybe another smart move and association, Indian natural beauty care company Lotus Herbals, the principal sponsor for the Mumbai Indians team, for the First Edition of the Women’s Premier League, has launched a sporty DVC focusing on sun protection. Featuring Mumbai Indian women cricketers, Harmanpreet Kaur, Yastika Bhatia and Natalie Sciver, the high- Voltage Digital Video Campaign will run across social media and OTT platforms.
The DVC amplifies the attributes of India’s first sport sunblock, Lotus Herbals Safe Sun Sports Daily-Defence UV Block Sunscreen SPF 50+, which is the official sunscreen for the team.
This sport sunblock is said to be non-toxic and preservative-free formulation meant to deliver broad-spectrum protection from UVA/UVB rays. The DVC has obvious youthful tone positioned for the younger demographic.
Nitin Passi, Chairman and Managing Director, Lotus Herbals, says, “We are proud to be the principal sponsor for the Mumbai Indians WPL team and support the talented women cricketers who are breaking boundaries in sports. Our brand values combined with the prowess of these women cricketers resonates strongly with our loyal consumers in India and overseas markets. Our new campaign on Sun protection focuses on India’s first sports sunscreen which is specifically designed to provide the ultimate sun protection under extreme conditions. As the market leader in the sun protection category, we continue to innovate and bring cutting-edge products that are scientifically researched and crafted with natural actives.”
The Lotus Herbals WPL DVC will appear on leading OTT, digital and social media platforms including Facebook, Instagram & YouTube. Besides, the branding opportunities across stadiums will further magnify visibility, reach and engagement.
For more, please visit: https://youtu.be/WCWmNRkSbys