Moroccanoil Celebrates Milestone With New Campaign
US based haircare brand Moroccanoil recently introduced the Moroccan Treatment products in a limited edition packaging. The brand, reportedly celebrating its position as the #1 Hair Care Oil in the US,* the Moroccanoil Treatment Special Edition is available with custom artwork.
Moroccanoil has created vibrant artworkfor the special-edition bottle, in association with acclaimed artist Asia Pietrzyk, depicting women sharing their favorite beauty secret. It brings alive the message that people who know Moroccanoil Treatment love it and can’t wait to “pass it on” to their friends. If you know, you know! This is mirrored in a new ad campaign showcasing the same playful color palette and styling, which will be featured globally.
“Moroccanoil Treatment is what launched our brand years ago, and we are excited to bring new life to the packaging and engage new customers who haven’t used this incredible product before,” says Moroccanoil co-founder Carmen Tal. “This is one of the biggest campaigns we’ve launched, highlighting the core of the brand and reaching new customers in new ways.”
The Moroccanoil brand was originally built by word-of-mouth for this revolutionary product, which makes hair smooth and manageable, fights frizz, and increases shine up to 118%.** In the last 10 years, Moroccanoil Treatment has grown from a stylist’s secret to a global consumer obsession sold in 70 countries around the world.
The Treatment comes in two versions:
Moroccanoil Treatment Original (3.4 FL.OZ. / 100 ml):
- Infused with antioxidant-rich argan oil and shine-boosting vitamins.
Moroccanoil Treatment Light (3.4 FL.OZ. / 100 ml):
- Specifically formulated for the delicate needs of light-colored and fine hair.
Both are said to have following deliverables:
- Can be used as a conditioning, styling, and finishing tool.
- Leave hair nourished, manageable, and smooth.
- Speeds up blow-dry time.
- Just one application increases shine up to 118%.**
Moroccanoil hair and body products are available at salons and retailers, spas, and online.