MyGlamm Launches Serum-Infused ‘Super Serum’ Face Makeup Range
Indian D2C makeup brand MyGlamm recently launched the Super Serum face makeup range, its first-ever serum-infused makeup range. The target being the multi-tasking women, it addrsses them when the campaign talks about “just like the super women of today, who take on multiple roles in their lives with ease, the Super Serum face makeup range is multifaceted – with Hyaluronic Acid, it’s makeup, it’s serum – it’s both!”
The line is said to be vegan-friendly and cruelty-free and includes a BB Cream with SPF 50 PA+++, a Compact, a Concealer and a Foundation. Infused with Hyaluronic Acid, for keeping skin moisturized and antioxidants, that work to protect the skin from damage. The packaging is golden to re-emphasize its ‘super powers’ perhaps.
Says Sukhleen Aneja, CEO, Beauty & FMCG Brands, The Good Glamm Group about the launch, “We’re elated to announce the launch of our first-ever serum-infused face makeup range. The new MyGlamm Super Serum face makeup range has been created for the multifaceted woman who wants to look glamm all day and seeks a multi-purpose product that offers benefits for her skin. Our makeup is rooted in innovation and created with the best skin-friendly ingredients.”
The Lineup includes:
Super Serum BB Cream
BB cream with SPF 50 PA+++ UV The BB cream is powered by Hyaluronic Acid, which retains skin moisture making it hydrated and supple. It is also infused with Niacinamide serum that helps fade dark spots, and antioxidant-rich Kakadu Plum that gives the skin a natural glow.
It is available in 3 shades.
Price: INR 449
Super Serum Foundation
Again a serum-infused, 8 Hour+ long-wear foundation that provides medium to high coverage. Hyaluronic acid is a constant in all products of the line and the foundation is also water-resistant with SPF 30 sun protection, and includes Vitamin E to protect the skin from free radical damage.
Available in 8 shades.
Price: INR 699
Super Serum Compact
Super Serum Compact actively hydrates the skin for a radiant, even complexion. It provides medium coverage and comes in 6 shades.
Price: INR 499
Super Serum Concealer
The serum-infused concealer, apart from Hyaluronic Acid, has Hydra Fit technology for a lightweight ‘second skin’ finish. It contains Carica Papaya Extracts that help protect the skin from free radical damage.
It is offered in 5 shades
Price: INR 475