Neutrogena Launches Healthy Scalp Haircare Collection
Neutrogena® announced the launch of Neutrogena® Healthy Scalp collection that brings the science of skincare to scalp and hair care.
Neutrogena® Healthy Scalp is said to be clinically proven to cleanse and moisturise your scalp without stripping strands. The haircare expansion was developed through an in-house collaboration at Johnson & Johnson Consumer Health between Neutrogena® and the hair care experts at Vogue International, makers of OGX® and Maui Moisture®.
The idea behind the new collection was driven by the growing “skinification” of haircare and a shifting consumer desire to approach haircare with more than just strand health. Non-medicated Neutrogena Healthy Scalp is said to start with a healthy, gentle daily approach to overall scalp and hair health, while traditional haircare focuses on the strand and therapeutic scalp solutions are tailored to address specific scalp concerns.
“Neutrogena first entered the haircare market 40 years ago with our Anti-Residue Shampoo, a clarifying shampoo which continues to be beloved by people all around the world,” said Kerry Sullivan, General Manager, Neutrogena®. “I’m proud our new Neutrogena Healthy Scalp Collection will continue to expand our haircare offerings to consumers as we understand a healthy scalp is just as important as healthy skin.”
The non-medicated, pH balanced formulas are designed to protect & strengthen hair while maintaining a healthy scalp environment. Featuring Natrasurf®, an ultra-gentle mild surfactant developed specifically by scientists at Johnson & Johnson Consumer Health, the gentle formulas allow for daily cleansing of scalp and hair without the damage to strands associated with frequent washing.
“We know 78% of consumers believe haircare is just as important as skincare1,” says Hanan Wajih, Senior Marketing Director North America, Vogue International. “The team at Vogue, in partnership with Neutrogena, has been working on this line for two years to bring coveted skincare ingredients such as Hyaluronic Acid, Micellar water, and tea tree oil to scalp and haircare – ultimately delivering healthy scalp and haircare gentle enough for everyday use.”
The new Neutrogena Healthy Scalp collection includes four key varieties featuring shampoos and conditioners.
- Hydro Boost with Hyaluronic Acid – Formulated for dry scalp and hair, this shampoo and conditioner duo is expected to boost dry scalp’s hydration level and moisturise dry/damaged hair to keep strands healthy and hydrated
- Clarify & Shine with Pink Grapefruit – Clarifies and exfoliates oily scalp and hair to reveal healthy-looking, shiny hair
- Gentle & Soft with Micellar Water – For those with a sensitive scalp, this formula promises to gently cleanses scalp and strands without stripping moisture
- Soothe & Calm with Tea Tree Oil – For those with dry scalp discomfort, this formula offers relief from scalp discomfort and hydrates the dry scalp for healthy, beautiful hair
The collection is currently available at Walmart U.S. stores and on Walmart.com.